Frustrated consumer electronics stores are suffering from the pain – Gome, Dazho
With Gome stores and Dinghao 2 Zhongguancun opening, Zhongguancun e-Marketplace has started a new round of the pattern of competition. But with the rapid expansion of IT Marketplace area of relative, but is increasingly prominent in the Zhongguancun integrity and traffic problems. Person calls, if the supermarkets, Zhongguancun only profit at the expense of the construction and management of the external environment, then there will be more and more consumers away from the once glorious moment in the region.
More and more get together e-Marketplace
Recently, GOME at Beijing's first flagship store at Zhongguancun, 3C products, officially opened. China 3C flagship store in the United States the total area of more than 10,000 square meters, about 7,000 square meters is set to 3C products, in the Zhongguancun Technology & Trade Centre, five and six. It is understood that this store is Huang Guangyu, chairman of the U.S. late last year the country when recombinant Zhongguancun "intercepted" in Zhongguancun Technology & Trade Center six stories will be about 8000 square meters priced to sell 209 million yuan Huang Guangyu, five-story 5,000 square meters area is 85 million yuan in the price of rent, lease for 13 years. Think of the country before the burst of the United States spent huge sums on the acquisition of medium and large electrical appliances, but also made it to the States United States and the transformation of the brand have more speculation. The industry believes that differences between countries of the United States would like to take food store in Zhongguancun IT Marketplace points a piece, but also in product transition, appliance stores and price sensitivity on the rich has increased.
Similarly, before the business area of 50,000 square meters of Dinghao two began a formal business. Against the United States and other countries invaded electrical manufacturers, Dinghao business director, said Jin Zhong, the future of IT electronics stores will no longer be limited to only IT hardware, digital products, since the game can be bought in Dinghao later also in Dinghao can buy LCD TV, which the United States in the country, medium and large home appliances such as retail stores for the product in the traditional Zhongguancun electronic stores also can occur. In the future, LCD TV, digital home products, multimedia entertainment products, 3G mobile phone products will also be impetus to the development of Zhongguancun electronics store.
2006 7 months, the business area of more than 60,000 square meters of Zhongguancun e opened the world to make Zhongguancun IT retail stores in the business area has been expanded to nearly 30 million square meters; and with the store area of 50,000 square meters of Dinghao The official opening of electronic mall two, although some of the Zhongguancun IT Marketplace store exit, but less than 4 square kilometers in the "Ring Dragon Triangle" in as many as a dozen large and small IT products retail chain, with a total business area of more than 320,000 square meters. States Where the United States and is still discussing the article Dinghao product line competition, the industry believes that competition in Zhongguancun electronics store in fact an imbalance, growing competition and traffic problems to integrity has become increasingly prominent as the impact of the business circle, and even the development of the whole industry a short board.
Honesty is still not optimistic
And IT Marketplace area of relatively rapid expansion of IT products is getting higher and higher degree of brand concentration, declining profits in the product situation, the hustle day in Zhongguancun dealer who had to survive for themselves, and development of brains. Leading electronic stores in Zhongguancun and the nearby forced soliciting, illegal Shopping guide, the price of fraud, fraudulent services such phenomena often occur.
Inside and outside the mall at Zhongguancun
, leaflets, quotations, soliciting the phenomenon is already a common occurrence. Reporter visited Zhongguancun, some 200 meters from the black Shopping guide began soliciting, and has been entangled in the consumer to store, in the process, most of these black Shopping guide will lure consumers to its own retail store counter, the purpose is to avoid Open centralized management in the competitive environment, but also can reduce operating costs. As for being cited to counter the consumer, they also would recommend some consumers do not want to buy the product in advance, thus creating higher profits. In the interests of the drive, the "selling things more than people who buy things," the same buzzwords have become one of Zhongguancun.
It is reported that consumers often encountered in the Zhongguancun electronic shopping store trap lies in the following 10 areas, namely, unlawful use of false propaganda to mislead consumers; arbitrarily change the contract, failure to perform duties effectively inform and confirm; through anticipatory breach of contract grab the best interests; abuse of rules to limit corporate rights regulations; abuse cited international conventions against the interests of consumers; the implementation of double standards, discrimination in connection consumption; for commercial bribery, undermine the competitive environment; conspiracy "price alliance" against the interests of consumers; with membership card , VIP and other forms of cheating consumers money; fiction original, falsely claimed benefits, lower prices, clearance, fire sale price, etc. of fraud.
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