Hisense to take over Kelon: A Misunderstood "outsourcing"
Hisense
And
Kelon
The "
Sell
Agency Agreement "
From Hisense Kelon Electrical Holdings to participate in the "second reorganization" after the community's eyes have never been out, most expect the two to be staged more exciting, "New Butterfly Dream."
Can be said that Hisense Group, owner of A motion is in great rivers and lakes appliances "wily" in the Lord. Did not find out in the presence or Greencool Chu Kelong Electrical Department as Kelon Zaochu much "
Finance
Black hole "before the proceedings pending the state's relevant departments of the state factor, A motion to take the Hisense Kelon Electrical Holdings and between" sales agent "hosted model, all staff can fully entered Hisense, due diligence, according to process as usual, the same time can be maintained both in the financial system, "interfere with each other", there is clearly defined, and thus the maximum extent possible to ensure that the prospective new owner the security of Hisense Group, will acquire the risk to a minimum.
Hisense and Kelon
"sales agent" agreements like this operation: Hisense Group, a subsidiary of Hisense by marketing companies and Kelon Electrical sign "sales agent" agreement, Kelong refrigerators,
Air conditioning
Hisense and other products sold to marketing companies first, then re-sold to marketing companies Hisense country Hisense and Kelon or agents or third parties at all levels
Retailers
.
2006 1 month, more than three months after being taken over Hisense, Kelon Electrical revealed the business situation in China in 2005 Q4, refrigerator sales,
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Respectively, over the same period in 2004 increased 41.21% and 19.11%, than at the peak of the first three quarters grew 80% and 119%, production increased by 117%; air conditioning sales, back section 04 respectively, grew 5.31% and 29.73%, than the first three quarters rose by 198% and 80%, 330% yield. 4th quarter of overseas sales is also very gratifying: the cold products each month than in September were up 97%; air exports 10,11,12 respectively, compared with the month in September, up 33%, 145%, 483%. Hisense initial results obtained for the latter part of the successful restructuring of Kelon has laid a good foundation.
Misunderstood "outsourcing"
From Hisense Kelon Electrical White after the community had invested more concerned about the eyes, but especially the two signed a "sales agent" model, a number of media and industry and even to read as Kelon Electric's "marketing outsourcing," "Sales Outsourcing" or even simply implement called "outsourcing." In fact, this is the "outsourcing" of a misunderstanding, confusion of the business concept of outsourcing and sales agents, while ignoring the Hisense and Kelon relationship between subject and object, and their environment and so on.
"Outsourcing" in English as "OutSouring", the essence of outsourcing is to their own can not do, done, or others do not want to do better, more whole, more able to cost- by others to do things. Precisely speaking, business process outsourcing is a management strategy, it is a company (known as the party contracting), with an external other companies (called the contractor) entered into contracts with some of the traditionally business-house staff or functional outsourcing to a more professional, more efficient service provider mode of operation. Generally speaking, enterprises choose to outsource is based on its capacity and operations of the enterprise's contribution rate set. When a business's contribution to the energy-consuming lower rate of large enterprises can not be proportional to the input and output, while the business nor the company's core business or outsourcing will not weaken the company's core
Competition
Force when the business that you can choose the right object, the initiative to conduct business restructuring and outsourcing. This traditional enterprises, "vertical integration" control the upstream and downstream industries
Chain
Or Horizontal complete all agencies to establish that an enterprise "cure" as the completion of all business practices are very different. Outsourcing is also a very wide range of areas, such as enterprise marketing system outsourcing, human resources outsourcing, IT outsourcing,
Logistics
Outsourcing, manufacturing outsourcing, administrative outsourcing, financial management, outsourcing and so on. Currently outsourcing enterprises at home and abroad there has been widespread, is a normal, such as Japan, Nikon will outsource to UPS Logistics company
Ericsson
Mobile
Outsourcing of production,
Procter & Gamble
Company IT department outsourcing, many just
Business
The company's financial outsourcing on behalf of the account management.
Based on the above analysis, with Hisense Kelon Electrical Holdings "sales agent" model, not the real meaning of marketing, outsourcing, or outsourcing, as Kelon is passive, while Hisense chose this mode of operation , it is only temporary, is based on the full acquisition of the purpose of the financial details of the full Mopai Kelon, waiting for approval of the SASAC, the same time is to avoid risk to their own M & A "left retreat" in an expedient measure.
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