Shanghai preparing for the three air conditioning home appliance chain store sal
After Golden Week, the annual consumer electronics market also entered the air conditioning in summer sales busy month. For this summer, demand for air-conditioned consumers to buy, air conditioning prices are rising, how service firms like? Are in the face of the arrival of the hot weather made after an urgent problem. In the face of the consumer market this summer, air conditioning all the doubts, Shanghai three home appliance chain store??? States United States, Yongle, Suning, has said they will fully prepare for this year's air conditioning season.
GOME Paradise together again, "No. Train cool," starts
Golden Week this year with the first joint promotion, the May 16, Gome and Yongle again announced that the two sides will be another collaboration after the merger, bringing consumers a cool summer. Effort to build both the 2007 summer "Cool Train No." has already started.
Reporter said earlier from the various promotional schemes learned store, inverter air conditioner would be the highlight of this year's air promotions. Interview, general manager of Gome Huang Xiuhong in East China, said earlier this year, early in March, the country spent 15 billion yuan U.S. Group centralized procurement for air conditioning, powerful resource to ensure a price advantage, achieve cost-effective procurement and distribution, 3000 million "gold air conditioning" to ensure the Shanghai consumers Enron aestivation. Among them, the high price of inverter air conditioner EER health break 1999 yuan; joint brand sold 1.5 to below 2,000 yuan; part of the special commodity prices to new lows, a machine cost just 888 yuan, three below 2,500 yuan.
Puerile Suning main push the "new four excellent" air-conditioning
5 26, Suning announced the launch of the National Air festival, special air-conditioning units into 1 million and 5 million promotional resources, fully stabilize prices of air conditioning to its strong market appeal and "constraint force" for the air conditioner prices action "fever."
Suning Wang Mingxiang Air general manager, said Su Ning, the National Air festival is the tradition of previous air-conditioned section of a continuation of the trend is the face of rising prices made the market response, will the current market price down or air conditioning close to the level of Golden Week. Wang Mingxiang also stressed that Suning's price advantage has its own laws of the market. The reason mainly comes from three aspects:
First Suning advantage of cash-scale procurement. Second, Suning's early stocking and policy. Third, Suning operating cost control advantages.
Wang Mingxiang told reporters that the scale and management advantages that the air conditioning underpricing Suning the main driving force, making the air-conditioned section of the main push Suning the "new four excellent" air-conditioning??? Health, energy saving, quiet, stylish air-conditioned, with large price space, and Suning have always believed in the "puerile" principle, will use its price advantage and industry status suppression activities the whole industry prices.
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