Flip chip operations still the biggest advantage of Intel's price war
Forbes (Forbes) The author SramanaMitra noted that although the smart phone (Smartphone) chip market in the future could herald a price war, but the Intel (Intel) has a wide range of resources and technology will lead the company stand out.
Over the past few 10 years, Intel's position in the chip market, an unrivaled, although Advanced Micro Devices (AMD) to challenge Intel's position, but has yet to see significant results.
Ran over time, the market also appeared dramatic changes. Since the Apple (Apple) in the summer of 2007 after the introduction of smart phones iPhone, and many innovative ideas, such as an avalanche-like come in the mobile computing world, making mobile phones more and more intelligent, but also threaten Intel's dominant position.
According to research institutions InStatResearch data, Internet access device 2013 can be used in the microprocessor market, annual growth rate of 22%, while shipments of 750 million, of which more than half will be used in smart phones. Smart phone sales in 2008 is expected to be 200 million increase in 2013 to 500 million, based on the mobile computing market, Intel can continue to maintain its leading position in terms of the company until it matters.
In the market, there are two key factors that must face the challenges of Intel: price and power consumption.
Smart phone market will move toward full competition in the market, but the lack of Intel's price war contingent experience. Currently, almost all applications processors have adopted an mou (ARM) chip design, from Qualcomm (Qualcomm), Texas Instruments (TI) and Samsung Electronics (SamsungElectronics) chips.
The future price of smart phones will continue to slide, forcing component makers in the absence of high-margin case, the increase in R & D costs, but from the circumstances of this dilemma to make a choice, not Intel's expertise, particularly from mainland China and Taiwan battle Add a competitor much more difficult for India may also be in the next 10 years to join the war.
In addition to price, power consumption is also a major consideration, use the chips for mobile devices must not affect the limited battery life. Fortunately, low-power processor design deeply rooted in Intel's DNA, sooner or later, the company will launch a smart phone with ultra-low power consumption processor.
Mitra believes that to some extent, the price war will not last, and the market will eliminate some inappropriate operators, because these companies are unable to support the research and development costs, while Intel has a wide range of resources from the PC industry will be in this one situations occupy a position of strength.
Intel in the short to medium term will be facing a very big challenge, but could be a breakthrough in technology, then the long term prospects of the company would be beneficial.
I am an expert from China Computer Parts, usually analyzes all kind of industries situation, such as panasonic dmc l1 , casio ex z700.

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