Telecom restructuring of short
5 28 News , May 24 Ministry of Industry and Information Technology, the National Development and Reform Commission and Ministry of Finance jointly issued the "three ministries, deepening of the telecommunications system on notice," officially announced the restructuring of the telecommunications "six and three" program, which
Netease Science and Technology launched a mobile, fixed line, broadband users to set up three new
Operators Attitude surveys, as at 18 o'clock on the May 28, survey, telecom restructuring is difficult to change the short term on a carrier's brand awareness.
At 18:00 pm on the 28th, a total of more than 7,000 users participated in the survey. The first question, "If you are
Mobile User, you will Select Which of the following operators to service? ", As many as 64% of users said they would choose a new China Mobile's service, absolute advantage, the new China Unicom, China Telecom and the new little difference, were 18.2% and 17.8%.
In the "If you are
Fixed telephone Users, which would you choose the following operator services? ", The new China Telecom to become the people's choice, the proportion accounted for 64.7%. The lack of fixed telephone services
Operation Experience the new China Mobile users only receive 15.1% of the vote.
For broadband users, "If you are a broadband Internet users, which would you choose the following operator
Service ? "One question, the new China Telecom is still up 60.6% of users access to the voting, the new China Unicom and New China Mobile respectively only 23.3% and 16.1% of the vote.
It can be seen, before restructuring mobile communications, wireline communications, broadband services accounted for
Superiority Status of China Mobile, China Telecom's two biggest operators in the heart after the reorganization of its dominant position in the user still exists, the long-standing habits of consumption
Short term In very difficult to change.
In addition, from the vertical, the new China Telecom's share in the three questions were 18.2%, 64.7%, 60.6%, the strongest comprehensive strength; New China
Unicom This set of data was 17.8%, 20.1%, 23.3%, the weakest; New China Mobile is intermediate, the ratio was 64.0%, 15.2%, 16.1%. It can be seen, the new China Unicom merger has not changed its original position in a weak situation.
In the industrial and Information The Ministry, the National Development and Reform Commission and Ministry of Finance jointly issued a notice that the three ministries, telecom restructuring is aimed to form a three with a national
Network Resources, power and size are relatively close, with the whole business and a strong competitive market competitors. After the reorganization of the three carriers have become a full service operator, the users, whether
Buy Mobile or fixed line services to regain as buyers "shop around" power, but from this small survey results, is expected to reach such a long way to go, it takes time. Both short-term operator competition pattern, or the user operator
Brand
Recognition also will be a long-standing inertia.
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