Appliances to the countryside to help Chinese enterprises to transition boost po

2 4, the Ministry of Commerce, Ministry of Finance jointly made the first five
Appliances to the countryside
Successful product publicity. According to this year's first document, the State dramatically increased the product's price ceiling appliances to the countryside (25% price increase rate of 75%), the products within the existing limit of 13% of the subsidies continue to implement standards beyond the limit of a fixed subsidy, and allow each province, according to local conditions of a variety of co-opted into the scope of subsidies, subsidies to state-owned agriculture and forestry to expand the object field (District) staff.

Countries to stimulate domestic demand as an important policy tool, a new round of home appliances to the countryside again to enlarge the coverage. Appliances to the countryside policy began in late 2007 of three pilot provinces, February 1, 2009 at the National in full swing. Statistics show that in 2009, the system registered
Sell
Volume of 34.5 million units, sales amount of 64.7 billion yuan, the amount of 7.54 billion yuan for subsidies. There is no doubt, gradually expand the range of appliances to the countryside on rural consumption, improve the household electrical appliance enterprises played a significant role in sales.

But it is undeniable, home appliances caused by the growth in rural areas, have led a policy of "blood type" economic characteristics. If the "blood transfusion," pulled out, the Chinese household electrical appliance enterprises are still under the impact of economic crisis immune? In stabilizing the global economy, the Chinese household electrical appliance enterprises are also strong opponents to face the international facilities out of the chain competitive strategy? As economists defines "This year will be China's economic restructuring and re-layout from the year" as the Chinese household electrical appliance enterprises should also be thoroughly transformed, and the only way to the "post-crisis" era of a new round of international competition for the initiative, and home appliances transformation of the countryside can become its biggest booster and a safe haven when.

2 25, National Bureau of Statistics, "2009 Economic and Social Development Statistics Bulletin": In 2009, gross domestic product (GDP) grew 8.7%; consumer price (CPI) fell 0.7% among
Food
Prices rose 0.7%; industrial prices down 5.4%, raw materials, fuel and power purchase prices fell 7.9%. Economists say China's economy and basically healthy, but the steady rise of the economy mainly relies on investment-led and policy support, so there will be some hidden dangers, such as the crisis with a series of initiatives to market liquidity, bank loans increased flow of room real estate and capital markets, the formation of a certain "bubble" risk; another example, lack of internal production of power, extension type, the extensive mode is not sustainable.

At the same time, the world economy has not fully stabilized, China's export situation is still grim, not short-term recovery, China's exports fell 16% last year, is expected to grow 8% this year; international trade protectionism is rampant, and our dependence on foreign trade 60%, 29.9% exports, over-reliance on foreign markets. This year, the country had to continue with the policy driven approach, focusing on economic growth and expand domestic demand. But, previously driven by the policy of the economic risks caused, has given way to economic circles have a "preventive measures" in the sense that they have this year as "the key to economic transformation in China."

In this economic context, the transformation of China's home appliance manufacturers also become a matter of course and imminent. Chinese home appliance manufacturing industry exports are being badly hit, in 2009, China household
Refrigerator
Exports fell 4.86%, household washing machine exports fell 6.12%, household air-conditioning exports fell 25.61 percent, household
Water Heater
Exports fell 29.38 percent. China's color TV exports in 2009 despite a 11.96% year on year sales growth, but sales grew only 2.22%. Moreover, color TV export growth is a major cause: a global
LCD TV
Manufacturing is gradually transferred to the Chinese mainland, Japan and Korea brands produced in China, sold back to Japan and South Korea markets increasing the number of products.

Export situation this time last December has not been significantly improved, most of the manufacturers of the feedback is supposed to be peak season for export orders for 12 months, export growth is not obvious. China CCCME Pu senior Trade Commissioner in the administration of the export situation in 2010 should not be too good, he thought, European and American countries, "lifting", "rescue" policy slowed the pace of economic deterioration of environment, but At present, many national governments have indicated that 2010 will reduce the "rescue" efforts.

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