Nike air Jordan opened the second market
Nike Air Jordan come into the second and third-line market and low-priced shoes, the news has been able to stock local brands such vibrations, the fundamental reason is that, although local companies and actively shaping the brand image, but with international brands, there is still no small gap, when the loss of price, other advantages to face competition, local sports brand is inevitable, guilty.
Chinese economy is rapid development for so long, along with the sporting goods market in blow to brand as representative of the local Jinjiang sports brand to achieve the extraordinary development.Cheap Jordan 2, 361 degrees, special steps, Jordan, Pick, Erke, Del benefits, Meike, and many called Xidelong name or no name derived sports brand, have sprung up everywhere. Poor people want, such as Nike Air Jordan 2 to change the logo and slogan, is the company focus its own efforts to a great connotation of the brand.
Currently in China, Nike shoes, such as the average profit margin of nike in 30% of enterprises have dozens of these companies started to increase innovation, build their own brands, setting up the first half of this year alone, 252 R D Center, invested billions of dollars in funds for technological renovation. Marked change in the controversial when Cheap Jordan Shoes the turnover in China was finally over Adidas, second only to Nike’s second largest sports brand.
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