Collaborative strategy has the early cement price adjustment predators Delta
Into the April competition heating up in the Yangtze River Delta Cement Market the transaction. Actual prices began to rise slightly cement, low-grade cement Shanghai up 10 yuan / ton, Jiangsu and Zhejiang Cement grade level up 5-10 yuan / ton range. Industry analysis, when the rainy season in the past, and further price increases inevitable.
The Yangtze River Delta in the previous cement market is to think about things. Since early 2009, the market first in Zhejiang, Anhui Conch Cement price cuts to drive the price of cement step by step, the Yangtze River Delta Diving, cement predators obvious differences, could not come.
With the advent of East China market, the traditional peak season, conch sent high-level "market position through the joint adjacent regional business and industry related companies that together maintain the market, and enhance the price of your area" message. Mapping the cement price rebound is not a false statement said the next step, the Yangtze River Delta can return to the rational market price of cement?
War has a price As the economy is highly developed areas, the Yangtze River Delta has the most open and most complex of cement market. Yangtze River Delta is the cement industry restructuring and technological progress, first to, but also excess capacity in the area where the most serious.
2009, the Yangtze River Delta cement market is the pattern of feudal infighting. Conch Group, China Building Materials Group, Taiwan Cement, Chia Hsin Cement, Asia Cement and Morgan Stanley, Goldman, Citibank and other strong industrial capital and Financial Capital, has been launched in the region cyclone integration and restructuring.
"Yangtze River Delta over cement industry, the pattern of embryo beginning to bear full Kingdoms." Shanghai Cement Association, Zhu Ge Peizhi said. To the most competitive of Zhejiang, for example, the cement market of cement from the south, Red Lion Cement, Anhui Conch Cement, and other small and medium enterprises constitute the four squares. Among them, the South controlled the cement through the consolidation and reorganization of Southwest Zhejiang, Zhejiang and North and backbone enterprises of Zhejiang Province, ranked first in cement production; Red Lion Cement Zhejiang occupy along the River, second largest cement production; Conch Cement third place.
According to statistics, the Yangtze River Delta region in 2009 the cumulative production of 261.66 million tons of cement, up 6%, but the cement is still a serious overcapacity problem. According to statistics, the region's excess production capacity of about 70 million tons. Shanghai cement consumption market in the "Eleventh Five-Year" five-year period, are within the annual consumption of around 25 million tons, reaching the highest place; in 2009 an increase of 13% to 27 million tons of the peak value, but showed low cement prices hovered . In 2009, total output of cement industry of Jiangsu Province for the 145.7 million tons, compared with growth of 6% over the same period last year, accounting for about 9% of total, ranking first in the country. Total production of 68 million tons of cement clinker, up 10%, ranking fourth. New dry process cement clinker output of 50 million tons, and tied for second in Shandong. 2009, production capacity 163 million tons of cement, Zhejiang, yield 107.96 million tons, up 6%.
However, in early 2009, Anhui Conch Cement market in Zhejiang, the first price reduction, led the Yangtze River Delta cement prices diving.
2009 mid, in a South East cement market for the seminar, Southern Cement, Conch Cement, Huaxin Cement, Jidong Cement, China Resources Cement, Taiwan Cement Cement, Asia Cement, SSG and other predators to the scene in full . The witness then told reporters: "would deliver the message pitch pessimistic, very difficult to make cement giants shake hands, the differences obvious."
Party believes that the market should be coordinated, compressed output, maintain the market, increase profits; the other that must be managed through market competition, survival of the fittest, squeeze out excess capacity to achieve market equilibrium.
Conch Cement Zhejiang District Deputy Qing-Sheng Liu has openly stated that overcapacity is a necessary stage of market development can only follow the rules of the market survival of the fittest, "the investment had to vote, damned after all die."
Serious differences in the competition mode, the Yangtze River Delta cement market price continued to fall. Zhu Ge Peizhi the cement market in 2009, the characteristics of the Yangtze River Delta, summed up as "market growth, price declines."
Excessive competition caused over-investment Reason, Jiangsu Building Material Industry Association, Nie Zhanglan that excessive investment in driving the culprit.
Case of Jiangsu Province, Jiangsu Province, fast fixed asset investment growth, accounting for one in the country, completed the year 2009, total fixed asset investment in 1.87516 trillion yuan, up 24.5%. In 2009, total output of cement industry of Jiangsu Province for the 145.7 million tons, compared with growth of 6% over the same period last year, accounting for about 9% of total, ranking first in the country. Total production of 68 million tons of cement clinker, up 10%, ranking fourth; new dry process cement clinker output of 50 million tons, and tied for second in Shandong.
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