Venture Capital: car audio industry where the dig "Gold" – Car Audio –
2010 will be the economic development of the new topic, capitalization and financing capabilities will become a major part to attract industry, after the economic momentum in the search, the car Electronic After all, this new energy into the people's perspective. However, the renovation of the industry to rely on equity to more than the pillar, once the market and vigorously compete for potential users, the latter situation the market will expand and Commander, automotive electronics equipment before and after the two field installation will be something the industry will be open to question .
Always, throughout the Great Auto Accessories Industry, multi-channel is king, terminals and automotive electronics manufacturers are among the information will form a long chain, and in 2010 became the automotive electronics business will compete in the year: the one, the automotive profitability in 2010 not as easy as in 2009, with capacity increasing car ownership in pre-market, the increase of vehicle major 4S Sell Stores to increase and other factors, the 2010 automotive profit will not be able to avoid war, which has become the consensus of many car companies.
However, in this dispute, Car Audio Conversion pushed to a new level, behind the seemingly high profit, in fact, bloodshed, except for appearances fees, labor costs, as well as the cost of daily expenses, Car audio The pockets of the industry seems to bubble.
Car audio industry's profits more variable
From the "Three Kingdoms" to "long pattern"
To car audio and video development history, after a cassette radio, single disc CD Radio-cassette players to the single-disc DVD Radio-cassette players, to Navigation Multimedia machine evolution, in fact, car audio has always existed long chain of abuses, especially when the industry structure has not changed over time, imports of audio products can really pull a wind, like Panasonic, Sony, Pioneer, Li Fei Pu, speaking from the profits, when almost half the market independence.
However, the imported goods must be settled on the premise that the localization of those well-known products hit the Chinese market, China has failed to meet most consumers to buy match the level, but its profit was sounded at once burgeoning domestic product. Until the early 20s, began the rapid development of domestic audio, major manufacturers are beginning to strong dispute this market, with its local advantages, and soon begin to reverse the production and marketing of domestic sound, comparable to imported goods, already have their own cup of the United States soup.
2003, the car audio industry's profit margin comes mainly from Car VCD Audio-visual system, the lack of technology in that era, that was the main source of entertainment system, but nearly two-year form, the car audio system is also only the VCD, "Montreal flower", completely fade out the entire market, It is a substitute for – private car with a navigation / digital TV / Bluetooth integrated multimedia players gradually come to occupy this piece of fat meat began to be sharing more and more narrow, and while this series has become mainstream entertainment.
From the "Three Kingdoms" to "long pattern" profit margins forced by market share, what is now the industry, the number of "m" can be trusted to meet the ambitions of the Gold Rush?
Where to dig "gold"
Comparing the level of regional market profits
Classified according to the national regional market, central market and the South China market, very different from the central region relative competitive car audio industry will be weak, although there is great room for growth, but profit is not high, after all, technology is not too mature , compared to market conditions, the wings are not too rich South China, for example, audio conversion central market penetration rate of 5% annual growth, cost reduction if not continue, it will lag regional industry.
However, the South China market is very different, despite the competition, but the bulk of the industry is still hard to come by Slide, once the technology is cost reduction, the marginal benefit will improve, this will bring hope to the entire South China market.
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