Lubu Plumbing Industry
An industry often consist of many enterprises, these enterprises not only to the formation of the industrial chain, and the leading enterprises in pillar industries must have led leading enterprises with industry as a whole and enhance the role of the lead. Lubu Government has also recognized this problem. “City plumbing industry has maintained rapid development, we must implement ‘two legs’ to walk to Bay, the Group as a ‘leader’ Aung together to Jiangnan Water Heating City as a ‘Long Body’ move up.”
By the end of 2005, from 5 Plumbing-scale enterprise group composed of Bay, Zhejiang Province. As an entity, the group led Lubu shoulder the entire plumbing industry, the important task of the second start shoulder to lead the domestic and international markets, two major responsibility, to the present, the group has applied for a full 45 “Bay Bay “trademark, began to focus on your own brand name. At present, the members of the group companies operating concepts and requirements are not satisfied with their own data, stack, but efforts to make the Group a combination of a compact, unified brand and unified marketing, unified research and development, a unified standard.
To be the brand effect, highlighting the leading effect, the expansion of the Group member companies to form a “aircraft carrier”, using permitted use “Bay Bay” trademark, brand-processing methods to drive to other small businesses, the real drive to play a leading role.
Good Jiangnan plumbing fully operational distribution of goods to the role of the city. Jiangnan Water Heating City, opened for 16 years, settled in the city several hundred companies, with products processing plants, raw material suppliers, retail businesses, has formed a certain scale market. As a tangible product markets, commodity-trading taking place, based on sub-origin market and sold it to market and distribution center market.
Origin mainly engaged in real estate market goods, market formation indicate that the production and circulation of goods are relatively well developed. However, Jiangnan Water Heating City, only production base, product sales was not attracting a large number of foreign businessmen to come to procurement, trafficking, but an enterprise on their own field of professional market, retailer, user marketing, product marketing rights are in the hands of the other party, Jiangnan Water Heating City, commodity distribution function did not play.
According to the status quo, it is imperative strike a balance between the establishment of an authoritative market management and coordination system, the formulation of policies and measures to promote market development, and support services, coordinating construction of the major issues in the market, and truly Jiangnan plumbing City “State” font of the title of Young up, take this chance to become known throughout the “Jiangnan Water Heating City” as a specific origin of a hit in the plumbing products and packaging, and expanding foreign influence, while to study how to attract customers, expand the city Jiangnan plumbing distribution functions, and gradually form a producing trading market, the real play the role of trading market distribution.
Further improve the company’s quality consciousness, brand consciousness and awareness of development. It should be said, Yuyao plumbing product quality has reached a certain requirement, the annual size of a 500 million yuan basically export-orientated enterprises, although only foreign production workshop for the whole wedding dress, but at least be done, “clothes” can be accepted, therefore, an entrepreneur and founded broader and broader, large-scale continuous-like shows have a certain competitive edge. But, after all, the main export markets are in developing countries, the overall quality is not satisfactory, but also inner strength.
In recent years, with the surrounding area plumbing industry, raw material prices, corporate profits in order to use inferior materials and cut hose nut wall thickness of the copper interface, and some even use nuts instead of iron, easy hair rust affect product quality.
Quality and brand are closely linked, brand-name products in general are doing more than by the quality assurance, and no consumers are willing to buy a poor-quality brand-name products, enterprises must first improve the product quality. At the same time, we must establish a bigger, stronger, so long the idea of enterprise development, value orientation of the development of space, rather than the interests of space, only to seek long-term business development, and have long-term benefits at all.
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