American children home textile products to expand market
Recently, the United States Cotton Company 800 American women conducted a consumer survey textile products, the women surveyed, the purchase of the number of children in textile goods of consumers has increased significantly than in the past, soft, durable cotton textile products in children's products market increasingly important.
Take the initiative to purchase more
Survey shows that many American women consumers because of renovation and plans to update the room's intended only to purchase children's room curtains and bedding, and not have to buy this and a similar 2006 survey results. 76% of the respondents were mainly purchased in discount stores, including discount stores to buy the whole family in the proportion of textile products is 42%. In addition, supermarket chains, specialty and department stores are American women consumers the main place for children home textile products.
Survey of children's influence in the purchase of functional textile products has increased significantly from 46% in 2006 increased to 60% in 2008. Functional products of the younger children the most attractive. 72% of consumers purchased 10 children under the age of functional products, compared to 10 to 18-year-olds the proportion was 52% to buy, because these two age groups focus on different factors to be considered, which makes Manufacturers and retailers face more severe challenges in the development and marketing.
Sheets to increase consumption of cotton products by the attention
According to the survey results, the 2008 U.S. Women sheets for children, the average amount is 28 dollars, 23 dollars higher than the 2006 increase. 56% of women claimed that the amount spent to purchase children's bed sheets and their own bed sheets to buy the same number of children in all textile products textile consumption significantly increased the percentage from 3% to 9%. U.S. consumers tend to buy a stain and wear resistance of textile products, the ratio was 76% and 75%.
From 2006 to 2008, willing to pay higher costs to buy cotton bed sheets children of American women the proportion of consumers from 53% to 62%, that the cotton sheets for the children "very important" the proportion increased from 43% 63%. Other female consumers consider when buying sheets "very important" factors are size, price, color, flexibility and product lifetime.
Survey, most consumers believe that product durability wear cotton, 98% of the women stressed that textile products for the fiber needs of children "very" or "quite" wear. When buying children's bedding, more than two-thirds of consumers tend to choose cotton products.
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