Why is the education market projectors crazy price cuts go?
Through baptism in 2008, against the financial crisis, projecting how a market chaos Zile, first half of 2008 projector market stable in the second half of the financial crisis, the overall market slowdown, the annual sales expected to exceed 560 000 units. Although in 2009 the projector market is more mature, market growth should be expected, but given the demand exceeds supply situation, face the bleak economy, competition intensifies, most major manufacturers have embarked on a road not want to go : Price cuts! And dropping lower and lower! Price and the projector Projector Lamp Considerable Today, for the maximum utilization, increasing share of the education market will go from here?
Education market is still the mainstream Trend to have great development
The industry applications, with the government-led Education Projectors The end of the procurement, domestic education projector market growth started to slow down, but in 2008 education sector is still occupying 40% market share, regional Education Information Is down to three or four cities. School users to use the product on the projector high, its maintenance and service costs than other industries, the choice of projector product, will give more consideration to manufacturers or distributors of after-sale services. Products, for brightness, dust, heat, noise reduction performance, is the focus of assessment projector products. Address these needs, Hitachi, Matsushita , Toshiba, Epson, Sharp have introduced the concept of education reflect the new dust. With the reduced demand for the education market, the major projector manufacturers have slowed investment in the education market, turned on the business market, making Business Projector Product features, positioning, technically there is more sub-trend. The rapid development of SMEs has also led business projector market maintained rapid growth.
Into 2008, the education procurement is also to the standardization and institutionalization. First, the institutionalization of the procurement process, the procurement process has become a convenient compared to previously, the legal procurement procedures, procurement prices reasonable basis; Second, and more flexible procurement method, in addition to supply agreements, fixed supply, it also can take e-procurement approach. In addition to Tender Part of the institutionalization of many regions have also established a credit assessment system suppliers, user callback system and other measures to ensure the education quality of the project.
Brand, the Japanese brands are still account for half of the projector market, but in 2008 it was outstanding domestic brands, BenQ Lenovo and other brands in the home or the market saw strong performance in the industry, significantly boosted the growth of domestic brand share.
Price cuts can not be optimistic to expect reasonable return
Projection market whenever the peak festive spending, "magic price" "aggressively cut" has been heard everywhere, even to break the bottom line price. Including as education, home, business, entertainment, models; including Mitsubishi, Sony , Epson and other major brands are slashed prices. In particular, fought the 2008 price war in full swing! Major manufacturers have weird 100, the price has become the focus of the market. However, such a "big price cuts" do not dream of calling a factory explosion of the market, but the projector market to even more embarrassing situation.
And any industry "price promotions," the same purpose, in 2008 the projector manufacturers have opted for large-scale price war but also to expand the market size. In recent years, although education projector market has maintained good growth, but faced with purchasing rational, more stable in the education market, if the market structure is not a qualitative change, then the real expansion of the market is still little hope.
However, in the product technology has matured, the number of products has reached a certain scale to support the manufacturers have few, or even the channel has also been in the IT area stores and professional builders get better penetration of two segments context, manufacturers and industry analysts projected the market will give out the medicine, also cut prices this trick only a.
2008 in the second half, the projector market price cuts focused on education projector, the price cuts in the range of 100-2200 yuan, among which the biggest new aircraft for the NEC NP500 +, price cuts for education users, after a very cost-effective choice; range of minimum SONYVPL-EX5, to less demanding users can not miss this the most expensive one LCD projector. These price cuts are not difficult to find microscopic, is bearing most of the mainstream trend of lower prices, for example, sold 3,000 lumens in how much, but need to recognize that the NP500 + should be an exception.
Price promotions are a powerful tool for the ever growing market, whether it is what consumers want to take the least money to the best products. Projector currently on the market price vary widely, from several thousand to the million. HC network segment from the product search at different price situation, the Education sector is the main demand of around 10,000 yuan mainstream projector. Education projector market in 2008, a striking feature is the decline in selling prices, in order to stimulate consumption and forgiven, but to establish his position in the education market, the brand is more important, the projector market prices will lead to some manufacturers cut corners melee, the final affect the interests of consumers, so price cuts can not be optimistic, looking forward to swinging back!
I am China Manufacturers writer, reports some information about drawstring storage bags , monogrammed cosmetic bags.
Processing your request, Please wait....
