Stone fought in the rural market generic drugs drug sales exceeded 2 billion yua
"Cure illness, spend less, so that the medicine we Zhuang Huren to be see!" Recently in an interview with Zhao County West zhangjiazhuang Village, is run into 60-year-old villager in the village clinic to see Geng Shunting gingivitis, Shijiazhuang Pharmaceutical Group in his hand, production of amoxicillin frankly. Jun Zhou received the topic of rural doctors: "Farmers who exaggerated prohibitively expensive drugs, psyche hope that pharmaceutical companies produce more of the drug is effective and cheap!"
Shijiazhuang Pharmaceutical Group receives "good medicine for China" concept, in the intense Competition The rapid development and growth, now has two Chinese well-known trademarks, become Pharmacy One of the world's leading enterprises. However, many farmers see the money ill treatment, and some poverty caused, chairman Cai Dongcheng, extremely heavy heart: "As Pharmaceutical Industry , Talk about economic benefits, social benefits must say. For the majority of farmers solve problems, relieve pain, is our duty. "Shijiazhuang Pharmaceutical Group decided to continue to do Xinyaoteyao the same time, launching the" hospital to the countryside ", a large-scale farmers produce quality and cheap generic drugs.
Spring March last year, the Shijiazhuang Pharmaceutical Group, the contractor, the State Ministry of Health organized to "raise the level of primary care doctors to promote the rational use of grass-roots" campaign launch was held in the capital Beijing. Shijiazhuang Pharmaceutical Group invested 20 million yuan for this heavily. Currently, drugs and rock the Ministry of Health Organization The young medical experts footprints Hubei, Jiangxi, Yunnan and Hebei in 11 provinces, more than 20 remote mountainous areas / counties Train More than 50 000 village doctors, village doctors to prescribe the right medicine, rational drug use and understanding of the quality of new drugs such as significantly improved. "Hospital to the countryside," director Zhang Silvermoon introduction to the "grand" look of the time still could not suppress his excitement, "in Zhongxiang County, Hubei Province, rural doctors come from all directions. An embrace of the rural female children Medical pleased to say, 'provincial experts renowned for their really is not easy on, we'll have to ask ask!' "" hospital to the countryside "is a public welfare activities, but Shijiazhuang Pharmaceutical Group has also benefited: not only improve the visibility of the enterprise and reputation, gained Countryside Market demand and supply information first-hand material, will Sell Network Tentacles directly out into the countryside. "Rushed to the hospital to the countryside" at the same time, Shijiazhuang Pharmaceutical Group to step up production by low-cost rural markets welcomed the drug.
Decision-making in the group beginning to tilt in rural markets, many employees worried: Now Drugs Profit margins continue to fall, many pharmaceutical companies have turned to look at high-priced drugs. We can achieve good economic returns opposite? The face of everyone's concerns, the group decision-making put forward the "Brothers to the peasants Health And do everything possible Energy Saving "slogan, and to develop a program to every team. Group under the Solutia Inc. became the first transfer after the night shift, the implementation of peak load shifting Electricity , Thus reducing expenses throughout the year more than 30 million. In addition, research has developed Pharmaceutical Packaging Box of new standards, and make a public tender, but also a cost savings. Year, tapping the potential of reducing energy consumption costs 18 million yuan, effectively supporting the production of generic drugs.
Righteousness alternate. The vast rural market to Shijiazhuang Pharmaceutical Group also received a good income, year, sales of generic drugs has exceeded 2 billion yuan, accounting for one third of total sales income group. "Despite the general Drug prices Georgia low-margin low, but the effect is not bad. As long as the peasants, we will continue to stay with practical action for the new rural development efforts. "Shijiazhuang Pharmaceutical Group, Meng Li, general manager of Solutia Inc., said.
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