"Electricity Shortage" blowing wind of the consumer to regain favor wi
5 15 days "2004-2006 China city gas consumer demand with product research report" issued in Beijing. By the State Council Development Research Center of Market Economy Research Institute sponsored the research, in 29 provinces and cities in 50 cities, total of 16,000 urban households survey sample.
Research report on two types of gas water heaters, gas stove products, industry size, market structure, brand awareness and so on, from a consumer point of view of the interpretation and analysis. In the investigation report released at the same time, China Consumer Association, China National Hardware Association of Gas Branch of the experts, China's gas industry to begin a study.
Huge market potential
Present "Electricity Shortage" fresh wind blowing. Statistics show that urban household water heater now has 72.3%, has not yet reached saturation. The latest survey shows that 45.8% of urban families that want to purchase a water heater in the next three years.
It is understood that 2004-in 2006, domestic gas stove overall market rise. Market demand in 2004 was about 17 million units in 2005, the market demand of about 17.8 million units, annual growth, respectively: 3.66%, 4.17%. Research shows that domestic gas stoves affect the market demand is the main factor in bringing new buyers to change the update source gas.
A high degree of recognition
The State Council Development Research Center of Market Economy Research Institute co-appliance market research discussion group of Cheng Hui, the analysis of the report: In the water heater species, has been a leading market position of gas water heater, until the late 90s of last century, electricity water heaters on the market gradually rise, with rates of catching gas water heater. Now, with the deepening of China's economic development, lack of energy and gradually, since last year, the outbreak of large electricity shortage, gas water heater gave brought new development opportunities.
Report showed that the majority of gas water heaters use the loyalty of their customers as much as 78.6%, while electric water heaters use the loyalty of its customers lower, only 56.3%, which indicates that consumer acceptance for gas water heater is still not high.
Most concerned about security issues
Research report pointed out that the urban population expected to buy water heater water heater is the most important home safety, water heaters, all consumers of product quality is the most concern. A gas water heater and gas stove products, energy-saving technology has been widely used effectively. At the same time as the relevant industry sectors are driving the gas appliance industry to implement green engineering design, with the entire gas industry usher in new challenges and opportunities.
Dispersed state competition
Report shows, brand concentration less water heater, although more than 200 manufacturers, but the gas water heater market, the top four market share of only 36.7%, only Macro, Haier, and 10,000 households and is owned the highest rate of three water heater brands.
Report warned consumers buy gas stoves must pay attention to the brand. Currently, gas stove overall market brand awareness is not high. In the survey population, 23% of consumers can not answer any gas stove brand, indicating that gas stove industry competition in a relatively decentralized state.
Experts believe that the 2005 water heater, gas stove will be more fierce market competition, domestic brands continued application of new technologies to enhance their competitive strength, can win the competition.
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