Business is war to win the war business market
However, Marketing Master and Management Masters tend to market competition into modern civilization, or even with the veil of amorous qualify such competition. "Win, win, win, competition and cooperation" and other concepts, even more pervasive. Some people put "and" spirit, into the business system to.
In the era of economic boom, the market capacity of large, so we all have food to eat, this a very good reason. If the economic downturn's, then these concepts and ideas to guide the enterprise, it is equal to hand over the original of their own market share and profits in vain to give way. As entrepreneurs, who are willing to hand over our own market, who are willing to make their own business hanging in? If you do not want such a result, what should we do to market a war to win it
I. Business , Should be considered as war
Outstanding entrepreneurs, usually the mall as a battlefield, war is the leading enterprise, business process management process is at war, entrepreneurs, commander of the war. So, as the supreme commander of the war, entrepreneurs need to control the course of the war and the deployment of resources is absolutely right. Commander on the battlefield do not have to fight bayonets, but it must be at the front sits, flexibility, and use of information resources.
War in the market, there is no opportunity to loaf, there is no time for pleasure, only the constant assault, only a constant battle. To seize the high ground victory is Business The core task manager. Business Occurred in the internal and external relations, should be treated as the same war, who is an ally, who is the enemy, who is neutral and need to win the object, all should be clear, without any ambiguity.
2, process privileges, to direct a simple
Outstanding entrepreneurs to see the problem is always the most straightforward one to see the nature of things or events, learn to grasp the crucial point. No matter how complicated process, how interlocking design rights, entrepreneurs final results of the evaluation criteria, as well as the supervision, operation process, whether there is a significant departure from the principle.
Entrepreneurs do not need much proof of their argument is a matter experts and staff, the complexity of the business community has become simple and direct, it is entrepreneurs own affairs. Who do business complications, process flow barrier, planning permissions are not allowed, responsibility points unknown, entrepreneurs must resolutely make this full-time managers and cadres class.
3, cut expenses, to be ruthless
Business expenses, including costs and expenses. Some costs and expenses that must be generated, while others are unnecessarily created, and some can reduce the amount of. Entrepreneur and his head must be distinguished clearly, and were taken to the appropriate strategy. Entrepreneur Management
Black Iron Mask to heart, but for the general staff of the entrepreneurs have to beaming. Not a single entrepreneur is not willing to own point of murderous competent cadres. A murderous look in charge, can the good cost control.
Entrepreneurs can go and see the financial statements, why not drop down expenditure, why the great, complex organization, why many people do nothing, because you are in charge of appointing a cock like a castration, a little voice is unable to pronounce, where also have the strength to kill the expenditure.
Outstanding entrepreneurs, in cut spending, to reach the summit of the realm of madness. Various department heads should be spending killer. As "Can not create positive value for the enterprise director, can not be a good manager", can not become competent killer expenditure, and can not be a good business head. Charge can not be spending killer, let his subordinates to act as killers, or killer came from outside, please, or please the excellent company killer, the killer in charge of the incompetent to kill.
Entrepreneurs should establish such a creed, who can not control the cost, who can not kill the invalid or inefficient spending, you have raised his knife to your head cadres to "kill." If you sometimes kind, you do not have them "killed", you and the whole enterprise will be their "kill."
4, increase revenue, to something out of nothing
Outstanding entrepreneurs believe that business objective is to value, data-based, and limited technology. Each sector and individuals, should have revenue targets. In income-generating sectors, there should be no saturation concept. As chairman of Lixing Hao Chigo air conditioning often said "people can do, Why can not I do that?" Everyone in the enterprise should have such a remark, and then take offensive posture. Everyone seemed to have no income-generating opportunities, and we should spare no effort to generate income.
, Of course, increase revenue, cut spending does not affect the work. Only in the case of last resort, only allowing a small increase in spending. But definitely not at liberty to release "control spending," the string, can not easily give up the revenue-raising possibilities.
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