Shen Jian-shan Yi Luma Clothing: Men Nifengfeiyang Chi Wei – Wei Chi, Men – Clot
2009 years will be the brand to achieve transformation Chi Wei key year, Wei Chi positioning in the "trust" in the way of life, long-term demand is cost-effective, the current transition to "free" way of life, it is with the customer needs changes in the brand to the "leisure" and "young" and "fashion" changes "itself" to "trust" is a kind of inherited pushed higher and higher positioning.
HC Apparel Network Nifengfeiyang of Wei Chi Men ?? Visit the Haiailuma Garments Co., Ltd. CEO Shen Jian-shan
On Haiailuma Garments Co., Ltd. subsidiary, "Wei Zhi Men" from 1987, after 22 years, has witnessed China Clothing The Glory and the industry downturn. In Financial Crisis prevails, its sales did not show up are going through the "winter" test signs, still maintained a steady growth. As of 2009, Wei Chi has been for 11 years by the Chinese Garment Industry Association sales, total profits and taxes "double hundred" enterprise.
On Haiailuma Garments Co., Ltd. CEO Mr. Shen Jianshan admits: "Wei-chi no winter, the so-called winter only in human consciousness." Crisis and opportunity is a dialectical relationship, crisis often breeds opportunity, and opportunities and potential threats. Wei Zhicheng mature business Management Model and differentiated marketing, creating a unique customer value space, response of this financial winter is no problem.
Stationed in Shanghai occupies high ground
2005 push into Shanghai, is the Wei Zhi Men's really determined to build a national brand by taking a key step.
Previous 20 years, Wei Chi has completed the transformation from Hanzhong to Xi'an, a major fashion brand in central and western companies, but wants to further the development of a nationwide search for more room to grow, it must be overall command of the eastern metropolis hub turned, standing on high ground so the overall layout.
Shen Jian-shan has deep feelings: "In the past we will focus on the west, but because of the weak foundation of industrial clusters, more single information channel, operation and management of various elements of the process is relatively backward, the headquarters for the nationwide support for always limited. So the company decided to come to Shanghai looking for new opportunities. "
To Shanghai Wai-chi's objectives are very clear, I hope the help of Shanghai people advantageous policies, information superiority and fashion ideas, increasing the product development, operations, resources and integration efforts, improve corporate management level .
Crisis brings opportunity
"I do not deny that the global financial crisis will bring some impact on China's garment industry, and this crisis is expected to continue for some time. However, enterprises should identify customer needs, improve product cost, for these, Wei Zhi Men have been well prepared ahead of time. "Shen Jian-shan said with confidence. Shen Jian-shan
in view, the financial crisis led to consumer behavior will change in 2009 will increase the savings of Chinese consumers, luxury consumption will decrease, will help the brand conversion, will give the brand with such Wei Zhi to good development opportunities. Economic crisis will lead to customers spending two shift occurred: first, from the foreign brands to local brands. Most consumers would think that local brands rather than foreign brands with quality, but prices are much cheaper; and the financial crisis will stimulate the people's patriotic enthusiasm, which consumers tend to buy their products. Second, the shift from relatively high-end brand common brand. This process generally has two stages, first to switch to competing brands, and only then to buy a relatively mid-range brand. Wei-Chi crisis a cost-effective, long-term customer trust by local brands, providing an excellent opportunity.
We are high quality suppliers, our products such as Sheet Metal Parts Supplier , Machined Parts Supplier for oversee buyer. To know more, please visits Machining Parts.
Processing your request, Please wait....
