Upcoming Gadgets Worth Waiting For
None of these highly awaited products has a firm release date, but they have us excited for their arrival.July 30, 2011—When it comes to new technology, the old adage is true: Waiting is the hardest part. Technology manufacturers have a habit of getting us psyched about forthcoming products, but leaving us hanging when it comes to actual release specifics. Though frustrating, it’s a smart marketing tactic, really. Get people talking about your gadget, building up so much anticipation that we can barely wait to get a hold of the thing. The annual Consumer Electronics show is a perfect example. We see tons of cool tech every January, companies let us put our hands all over it, but what we never see are dates. For every gadget at the show, there’s a nebulous future release timeframe, and we often don’t see it in the lab for testing until many months later—and sometimes not at all. In the interim, we wait. This approach can also backfire. Sometimes the hype gets so huge that there’s no possible way a single phone, tablet, camera, or other device could ever live up to expectations. Remember the iPad 2 release back in March? Since Apple offered no advance information about the tablet, the maniacal rumor mill assigned all sorts of possible new features that never came to be. And when we wound up with only modest improvements over the original iPad, many people were disappointed. Either way, this results in consumers scratching their heads, wondering if they should stick it out with their old gear, or pull the trigger on a new gadget. The eight products in the slideshow are the ones we think are worth waiting for. One way to present challenges you’ve addressed on your resume is using the STAR free Microsoft practice tests analysis process, which breaks your challenges into situations, tasks, actions and results. What was the initial situation you walked into? What task or responsibility did you take on? What actions did you undertake? What were the immediate and big-picture results? A shorter version calls for simply noting each major challenge and accomplishment, generally in a case study-like format. The point is to present the greatest information relevant to the prospective employer’s needs in the briefest context. Also, use search engine optimization (SEO) techniques to make your resume keywords from the job specification and from your research on the firm and the industry. You want your resume to repeatedly stress “company insider” terms and keywords can differentiate you and your resume from all the others. Recareered’s Rosenberg says your resume will get more hits from scanning software and more eye contact from humans (and you’ll get more interviews) when your strongest keywords are in the top one-third of your resume. After putting all that time and effort into your resume, it would be a shame for a recruiter or hiring manage to reject it on the basis of a spelling or grammatical error—or to have it get trapped in a spam filter. If you aren’t using a professional resume writer, then at least have one other person review your resume. If you are in a crunch and must send your resume without another reviewer, here’s a trick I learned from a Discovery Channel article on brain functionality: reading text backwards forces your brain to re-review each word individually. Use Lyris Content Checker to pre-scan your resume and cover letter to ensure 70-685 that innocuous words don’t get blocked as spam.
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