3G licensing to promote recovery of SP market price of loose speed universal
The "3G gateway" trademark fight for the New Year's SP market adds no small waves. Through this view from the trademark case, with the issuance of 3G licenses, the domestic market there exists SP signs of recovery, if the company name or business can and 3G linked to that, no doubt will be the SP firms win a priority in the 3G market, the protection.
Personalized service through multi-city grab With 2G different times, value-added services will replace the carrier voice services as the most important profit point. With the 3G licensing, SP and related wireless Internet industry up to 3 years after the "winter" period, more and more looking forward to the 3G market to regain the original glory.
"3G era, the wireless Internet will be fully able to go beyond the current real-time nature of the Internet, to provide and present as rich Internet applications wide range of functionality, or even extend more personalized service diverse characteristics." 3G Portal CEO Deng Yuqiang 3G licensing has commented on the SP market.
From the content point of view, 3G gateway there are now 24-hour rolling news updates, entertainment and sports more than 70 channels, in the current GPRS connection speed so under the Japan views are still billions of dollars, particularly major events, party time Mobile Watch live as the urgent needs of mobile users. From the point of view of technology products, mobile phones Software Most mobile phone users has become a necessity for multi-media entertainment applications.
The face of business, air mesh Wang Lei Lei, chairman and CEO, said the company will be based on 3G Network Features focus on pan-entertainment products and R & D investment, and try to 3G networks based on new business models, such as mobile phones Online games , Music and short videos.
Reduce the price of mobile Internet gateway
Because of price issues, the emerging value-added services by some fashion basically accepted by young users. In order to train users to use mobile Internet business practices, telecom operators are constantly reducing the price of a mobile Internet gateway.
Early as January of this year, in various regions of China Mobile GPRS access to the Internet reduces the cost reduction from the basic to the 2 / 3. From the adjusted results, though slightly different, but all over the mobile Internet packages achieve basically doubling the existing package flow, while the excess charges, the price down to 0.01 yuan / KB, some places even up to 0.005 yuan / KB.
In addition to China Mobile, re-enter the mobile market, China Telecom began to experiment timing and charging models of cities, knocking on the ice of the mobile Internet rates. In Shanghai, China 5 yuan per month for telecommunications users of mobile Internet package, you can enjoy two hours long when the mobile phone network; the rental of 100 in January when the package contains a long line of 100 hours, of which there are 20 hours available used in the domestic roaming state, and WiFi and can CD MA freely switch. In Jiangsu, China Telecom plans for CDMA mobile phone User 1 per package-day launch mobile Internet services, as long as the day traffic is less than 1G, CDMA mobile phone users to access only the cost of 1 yuan.
Into the high growth of mobile phone games
SP market warming up in the same time, mobile games also ushered in a rare opportunity for development. According to Analysys International's latest research results show that in 2011 China's mobile phone game market will reach 4.2 billion, is expected from 2003 to 2011, the mobile game market compound annual growth rate of 147.90 percent.
Which mobile operator revenues from 2003 to 2011 to reach 143.26% compound annual growth rate of mobile phone games SP revenue from 2003 to 2011 compound annual growth rate will reach 348.01%. Analysys International says SP high compound growth rate of mobile games mainly by its own mobile network games on the promotion, users of growth in demand for leisure entertainment, 3G networks driven by commercial factors.
Report analysis, affect the future market size for mobile games main factors include the ability to use JAVA / BREW handsets rising coverage, 3G network business, games, promotion channels, increasingly rich, fast-growing mobile gaming market driven CP / SP products commercial operation capability enhancements.
In addition, the impact of future mobile games market factors are the main barriers include: changes in industrial structure, the terminal handling capacity is limited, the terminal adapter into the promotion of difficulty, the network constraints and instability affect the user experience, the product of similarities excellent products to meet user needs fewer tariff issues.
However, the network is still limited, and high rates of factors impeding rapid growth in users, while the terminal handling capacity is limited and the terminal adapter will be a major obstacle to industrial development are more factors. Meanwhile, the current product homogeneity serious, outstanding products to meet user needs less directly led to lower user willingness to pay.
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