Searching applications execute at re-imagines for wandering search

A low startup with a nearly unsearchable name introduced a novel theory for mobile exploration Monday.
The service, branded Do@ (pronounced “do at”), deploys as an app onto an iPhone, and lets you operate explorations across multiple apps, incorporating ones you don’t possess installed.
The suggestion is mere and clever. On mobile phones, users are consumed towards choosing a specialized app for a task. So whether you are glancing for a restaurant neighbor, you powers launch Yelp or Zagat or UrbanSpoon and otherwise search. And otherwise you powers launch each within succession.
Do@ is seeking towards earn that specialized searching simpler. Do@ discriminates apps into categories, such as @shopping, @news and @music. So whether you activate typing “hamburger” into Do@’s exploration container, it indicates you exploration onto “hamburger @cooking” and “hamburger @restaurants.”
If you choose the former, Do@ displays you a web-based version of formula apps: Big Oven, the Food Network, HowCast, Foodily, Kraft, YouTube’s Cooking Channel, Chow, etc.
Users are guided the apps within a display that features one app per page, and you can slip the screen towards see the next app. If you need towards interact with the outcome, you merely tap it and a full “web” app contrasts, allowing you towards scroll and click items.
A exploration for “hamburger @restaurants” brings up Yelp, Foodspotting and Foursquare among others, with findings tailored towards your placement whether you choose towards lent Do@ possess access towards that information.
There’s none need towards possess any of the apps installed towards exploration across them, but whether you do, you can launch the app via clicking within the findings within a number of cases.
For example, clicking onto a Yelp relate launches the Yelp app, but there seems towards be none distance towards launch the Google Maps app from the HTML5 version of Google Maps.
In tradition, it’s relatively handy, specially for something want a musical performer such as Lyle Lovett or person many obscure. Do@ shall appear you pages that possess relevant findings, whether that’s YouTube videos, iTunes findings of MP3s you can buy, a Pandora radio station, a slidehow of films, and otherwise else melodies apps such as SoundCloud and SongKick.
The exploration relies onto your joint towards Do@’s servers, which otherwise possess towards post asks towards the right “apps” and show them back towards the user, which can feel a bit slow — although it’s steely towards tell whether that’s just a occasion of first-day climbing events or AT&T’s 3G network within San Francisco.
Regardless, it’s a very wise strategy and one could easily see longing towards predetermined it up as the default exploration container onto a mobile device.
The Israeli corporate rear Do@ says that’s not onto the near-term roadmap, most necessarily because that would gesture a exam towards companies it needs towards partner with.
The corporate, which has many than $7 million within subsidy from BRM Capital and Draper Fisher Jurvetson, says iPad and Android versions shall be backed within upcoming versions.
Do@ is already available within the iPhone App Store.
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