Before the holiday market: black and white appliances encounter "冰火两
Pre-holiday consumer electronics market, price cuts and price hikes seen people get confused. Zhe Xiang, a refrigerator, air conditioner prices have held up the banner, under new brewing market, bursting with new price curve; that car, LCD, plasma TV is one step below the price line of defense, and frequently hit the psychological level of consumers. Black appliances and white goods are encountering, " " test.
Fridge Air conditioning
shortage of raw materials rose in Adversity
Early in the Siemens refrigerator prices on all up 3%? Five percent, the president of Matsushita Electric China Co., Ltd. Tetsuya Kimoto, today announced the Spring Festival, the Panasonic home appliances under the command of the price will increase up to 5%? 10% of the major categories involved in a refrigerator. "In addition to Panasonic, Electrolux, Samsung is also brewing in the prices of movement, but not less than the Siemens range." Disclosed a joint venture brand leader.
Although the Panasonic refrigerator price adjustment program has not issued specific, but the Panasonic Hangzhou branch has been clearly felt all the pressure from raw material procurement. Normally, new year approaches, which should greatly increase sales, and in January this season, refrigerator sales have seen a 30%? 40% of the landslide. Headquarters of the main reasons for the decline is not timely delivery, "branch 100 to provide a refrigerator factory, while the actual volume of goods is only 20? 30 units." Panasonic Hangzhou branch of a distribution officer said, breaking the current Panasonic refrigerator Cargo is serious, the main raw material shortages from as many steel products are imported, prices, order date and other factors can lead to raw material supply in time. This kind of raw material shortage, the price will shake the conservative attitude has been Panasonic.
Same situation also occurs in the air conditioning industry, many big brands has started to act up, or pushing new products, or for models, so that existing prices go up, then up the price based on the degree to do promotion, in order to ensure adequate margins and the level of activity before the market. "Prices or not, manufacturers are also game. To maintain existing prices, means that you can not balance the budget, after all costs are rising, but if prices rise, it means the loss of the existing market share." An air-conditioning brand leader said, for each air conditioners, the compressor, steel, iron, copper, plastic accessories are up 13% in the present, to rely on sales to reduce costs is no longer raise Most likely, we can only raise prices. A while ago, a joint venture will be fully air-conditioned brand rose after news of 100 dealers have purchase order. The domestic Gree, Midea has already begun action prices, for example, the United States of 32G air-conditioning, the lowest price was 1,680 yuan last year, and this year's lowest price is 1780 yuan.
Plasma flat-panel TV prices up
Encountered in the white market "prices or" the suffering, the black market for flat-panel TV prices once again faced with confusion. From nearly a week of color TV price adjustment situation, LCD TV price adjustment period as the New Year more severe recent price remain stable, plasma TV price is a little sign of trouble but not before the price fluctuations as a planned, pre-holiday market growth disrupted Many TV manufacturers original price reduction steps, impetuous first part of the price of the brand has been adjusted down.
While ago, has cut prices by the LCD TV singing star, and inaction of the Plasma TV also started to "an atmosphere." Yesterday, Hisense will be a 42-inch plasma fell to 14,999 yuan from 15,999 yuan, Xiamen Overseas Chinese 42-inch plasma fell to 14,580 yuan from 14,980 yuan, Changhong 42-inch plasma has dropped to 14,880 yuan in the vicinity, several goals are the same color TV brands , directed at 42-inch plasma TV in the hope of leveraging pre-holiday flat-panel market.
Linear increase in sales compared to LCD, plasma condition that there are some less than satisfactory. Take the last two weeks in Hangzhou, Hisense color TV sales, the LCD TV has accounted for about 20% of the whole, a considerable increase over the previous year, while the plasma is only 6? 7 percent increase, and now LCD cutting technology, LCD TV, 42 inch plasma also produced a considerable threat, plasma TV does not fall too hard.
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The so-called black and white
appliance is the industry over the years used to call home appliance products. Audio, audio-visual class with video appliances such as TV, audio, video, VCD, DVD, its shell is black, commonly known as "black"; and only electricity, not "sound" of refrigerators, washing machines, air conditioners, Microwave, dishwasher and so the appearance of many in white, called "white." Color appliances in recent years more and more, black is not black and white is not white, but black and white appliances still in use down to this division.
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