National Day Eve! LED color TV giants fight domestic market-LED TV, LCD TV – Net

9 14 AP, the eve of National Day in 2009, made
TV
Giant power LED market began to collective hair. Following the launch of the fuselage Changhong less than 2cm of the thinnest LED TV Music Education after yesterday (September 13), Skyworth Group, said its newly developed LED10 TV has five sizes, from 26 inch to 47 inch range, will in the market during the official National Day
Sell
. Konka Group today disclosed that the production end of this year Konka LCD module plant in Kunshan, will be used
LED backlight
R & D and production modules, LED TV prices could be further reduced by 10%.

LED TV and ordinary
LCD TV
The main difference is that light source system. Compared to normal LCD TV CCFL light source used, LED backlight screen with better address the motion picture trailing edge, can also make thin TVs and power. In addition, LED backlight has been achieved lead-free production, so the
Environmental protection
Performance is also better than the traditional LCD TV. The industry has recognized the current LCD TV LED is the future trend of development.

However, after the first LED TV launched for foreign brands. Since the second half of last year,
Sharp
, Samsung, Sony would have launched in the Chinese market LED television, relatively speaking, of domestic brands has remained in a conservative state.

This, the Konka Group Multimedia
Marketing
Division President, Mu Gang, said on Netease technology, mainly the color TV manufacturers in the market, different strategy, more emphasis on domestic brand market acceptance. He said that when the new production has not yet formed, will the problem of high cost. Only when the new price is the market price of 1.5 times the mainstream only when sales volume quickly formed; when new shares are priced at 1.2 times the price of mainstream products, the substitution effect will occur, spreading also will grow faster.

"LED TV this year's National Day is the beginning of the real popular." Mu just that, no later than next year will usher in the Chinese color TV market, the overall popularity of LED TV, LED TV, LCD TV shipments are expected to account for the total volume 30% – 40%. The "end of this year Konka LCD module production plant in Kunshan, will be mainly used for LED backlight module development and production for the follow-up to expand LED TV Konka capacity and lay the foundation for sales."

Domestic market LED television generally higher price than ordinary LCD TV times in your 1 or 2 times. The industry believes that through the price advantage of domestic brands is expected to come from behind. Recently,
Hisense
The first of its 47-inch LED TV price cuts to 9999 yuan. Konka launched e-LED88 series of new products, priced at 10,000 yuan of 46-inch, 55 inch to 15 thousand yuan. The current market price of LCD TVs with sizes were more than 7000 yuan, 11,000 yuan. Tongfang new 32-inch LED price at less than 5,000 yuan.

The PRC, market research firm survey data show that in 2010 Retail TV LED backlighting will reach 2.98 million units, up 604 percent compared with 2009, 2012, LED backlight TV volume will reach 10.8 million units .

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