Galanz the microwave oven industry into the "China Century" – Glanz, m
Celebrate Golden Week, set off the appliance consumption boom is changing the lives of the public. Many popular consumer favorite appliance brands, including Galanz, Samsung, Siemens and other brands are more into the "Chinese element", the global home appliance industry has ushered in a "Chinese century" the feast, and to Galanz-led microwave oven industry is the home appliance industry, "China Century" show thoroughly.
German Muller and his wife Denise just the United States to work in Beijing, intended to take advantage of holiday purchase of electrical appliances. Discussed for a long time in the refrigerator and television set, the couple went straight to the time in the selection of microwave ovens Galanz region did not hesitate to choose the one with strong Chinese style steam microwave oven light.
Denise said that although the first microwave oven is the U.S. production, but in the U.S., the her of the good impression Galanz and other Chinese brands. Technical background of the Mueller concedes, German cars and beer stand out, China's microwave oven in the world equally remarkable.
Life, according to Suning Electric responsible person said that Golden Week sales of domestic microwave ovens occupy 95% of the overall share, sales Galanz microwave oven is the second far behind.
Chen Gang, a senior expert on household appliances that "innovation through our local enterprises to create, present, China has air-conditioning, washing machine and many other categories to go in the forefront of the world, microwave oven industry is the most outstanding representatives come from behind early in the In 1998, Galanz to exceed Toshiba, Panasonic, LG, Samsung and many other multinational brands, the world's microwave oven market leader since then, the Galanz worldwide as 'microwave' synonymous. "
It is understood that Galanz this one? Eight monthly sales already exceeded 16 million units, exceeding the target by 13.6%, annual sales expected to exceed 25 million units, this is the second in 2006 for half of global market share Glanz Microwave after a consolidation of its hegemony.
Association of the United Nations released the world famous "Microwave Survey" shows: 77% of consumers will buy microwave oven Galanz brand as the first choice in the future. Annual exhibition in Cologne, Germany, Las Vegas Show, China Canton Fair and other authoritative international exhibition, Galanz is the most sought after one of the Chinese exhibitors.
Recently held in Beijing the "crisis of confidence in China" strategic discussions summit, industry experts believe that the global microwave oven market Galanz to master the right to speak, lies in its core components in the microwave oven magnetron, transformer above with the industry's most leading technology, to become the pride of Chinese-made.
Microwave functions from design to guide and many other aspects, can clearly feel the "Chinese elements", such as Galanz "Red China" in line with people accustomed to the red for the festive psychological functions to the eight cuisines are also financial into one; and other joint ventures have also followed suit Galanz brand product characteristics, microwave oven industry, "China's Century" has become a trend.
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