Medicine and health products marketing activities in the core elements – Medicin
Activities of marketing do not know who invented the first, but be sure to use event marketing was superb, gods of medicine than people. In the early years, the pattern of numerous publicity confused, the scene of hot, crazy enough to sell the envy of other industries, can offer. But with the relevant government departments and various media to great lengths to grandma's exposure, education, and psychological defense in patients with progressive improvement of many medical colleagues sincerely felt, event marketing playing a more and more difficult, since that very often Since then, recited the shaking as a burden and found complete audience transfixed the audience, embarrassing to say. I think this is the general trend is the development of social civilization and the right direction, and in connection while ago in full swing in the "melamine" door, and Wanda injection event, we, Chinese people should engage in deep introspection, strict self-discipline, integrity return, rational marketing.
Here, the author to event marketing can be divided into two categories based on special discounts, gift-giving as a means of promotion, and the other is to enhance the brand, expanding the market for the purpose of activities, like event marketing. After years of marketing career, I often see some flashy event, asked planners, calling them to enhance brand image, how to ask and post-sales, then say so outright, can not help but deep loss for the enterprise real money sigh.
Did not raise no sales growth in brands, in other words, the brand will enhance the figures reflected in the sales.
The first type of activity, the author summed up the core elements are as follows:
One, grasp the opportunity Not want to make the brand enterprises can skip this section without looking, but not want to establish a brand, we must remember that such activities should be carried out first after the product into the growth stage. Determine the way different growth stage, sales growth and generally be guided by complex buying rate index.
In sales work, I like to hide in the shadows peeping consumer behavior, and this way, the author is not psychopathic, but such fun. Through repeated observation and sales figures were, I found that most consumers have a reverse psychology. New products enter the market, some holding operator instead try to encourage the mentality of a way to discount sales, does not know that this was in patients on no-name brand, low-cost tags, to stage a comeback. On the contrary, to keep prices firm into the market, enhance brand awareness through other means after the discount and then occasionally, the patient would feel picking up a great deal, rush, and give everyone the impression caused by hot, into a virtuous circle.
Remember: We are not asking the consumer a discount of charity, but give them a fleeting opportunity. Market launch stage, would rather give away are not discounted.
Second, a reasonable pretext "To celebrate the establishment of the company 187 days to buy a box gift box of special launch event, four boxes from the free shipping" activities like this concern you feel it? Promotions pretext that there are very many, can be holidays, can be celebrated, or even a public good, but no matter what kind, must grasp the principle, that is to make patients feel in good faith. In the midst of the hypocrites, your faith will be noted.
Third, the right frequency Childhood many people played this game, put a piece of wood in small water ditch or barrier a wall, so when the water suddenly pushed up full, so a lot of water pouring down, most vividly. The game was played point is that needs frequent blocking blocking release is build not live up water. Promotional activities so, and made frequent, and patients with no sense of, and participation is also low, and the brand is also cheap,. Speculation in the previous paper products operations from time to time, patients usually pay attention to the hotline call, and so inquired as to the percentage of discount is high enough, and on selecting the right time to time, usually good.
4, the strict time limit
Precision in planning, implementation of the premise in place, and sometimes the effect of promotional activities often than expected, despite coming to an end, the patient's enthusiasm remains high.
The e-commerce company in China offers quality products such as Sheet Metal cabinet Manufacturer , China PEM Fastener, and more. For more , please visit china machining parts today!
Processing your request, Please wait....
