China's current auto maintenance beauty industry market analysis
I. Automotive Maintenance Beauty industry Market Outlook
Chinese national auto industry's rapid Developing And increasing people's consumption level, making private ownership of cars has become a reality. It is estimated that 1 per car for every 0.65 per consumer will drive the car after-sales service. In recent years, consumption of motor vehicles continued to rise, while the general consumer Car Maintenance of knowledge is very limited, which means professional, standard and high-quality automotive service industry, the automotive consumer market in the future growth potential will be huge in, which is setting up a "green, green, fast, standardized" concept car service body purpose lies.
In China, with the surge in car ownership, the market needed more than the number of wide distribution, spare parts guarantee quality, high technical level, diagnostic accuracy, advanced equipment, Service Fast professional service with a new conservation cosmetic companies to adapt to the growing automobile market. Therefore, car maintenance beauty came into being in China, the outlook is very bright, will become the highlight of the Chinese automobile market. According to data from the State Information Center: China car sales since 1996 an annual increase rate of 15%, of which the annual demand for cars will span 100? 2 million level. With the strong development of industrial economy, the future life will be greatly accelerated the pace of work, cars will inevitably become Public The means of transport, car maintenance beauty will certainly become a popular daily consumption of content.
2, car maintenance problems in the beauty industry market
Current automotive market overall conservation of chaotic beauty. With the globalization of markets automotive supplies, products or services, prices and further clarified. Within the region and further intensified the competition between regions, the price war in some areas has become a vehicle maintenance beauty shop the only means of competition. According to the survey, the current nationwide Car decoration Beauty shop problem in the following areas:
1, low-technology, information is not well-informed, advanced cosmetic technology of conservation not gained widespread acceptance for various reasons.
2, poor levels of product structure. As the one-sided understanding of consumers, leading to purchase the product backlog at random. Many stores also existed two years ago, the product resulting structure is not good, can not meet the real needs of consumers.
3, the level of business caused by poor ability to sell products is extremely low.
4, poor level of integrated management of store. Including the store image design, customer management, human resources, product supply and marketing, service and so the lack of a complete and effective management system.
Above problems exist, but they can still profit, indicating that auto maintenance and beauty market is still large profit margins, customers of consumer awareness, consumer attitudes need to be further increased. With the further development of the economy, rising living standards, scientific and rational consumer will become the mainstream. "Four No" store (no expertise, no special equipment, no specialized brands, no quality of service) will gradually lose market. On the contrary, intensive farming based auto service chain to complete their projects, skilled, fast and convenient service, quality, stable and more and more popular.
Motor vehicle maintenance beauty industry profitability analysis
According to market research, in the beauty shop blossom everywhere now behind the car, it is little-known high profits. Mainly from the profits of auto beauty and man-hours cost of raw materials price difference, the general profit rate of 40% or even higher. Case of ordinary glass, foil, a roll of 15 meters and 6,600 yuan, generally 2 meters to do a car, costing 950 yuan per set down, while the offer is up to 1,480 yuan. At this price calculation, the operator can get the equivalent of raw materials, 40-50% of the profits. Again, a set of leather seats sold for nearly 3,000 dollars, but the cost is only 1,000 yuan; cost less than 100 cloth seat covers, but sold after processing of 700 yuan. No wonder a car dealer said with emotion, beauty sales car than to sell his company for every sale of a vehicle, the profits of manufacturers to only 2,000 yuan, while a car beauty, earn far more than sell car.
In addition, the converted audio has become the largest automobile beauty project profits. Single-disc CD stereo installation to more than 100,000 yuan to 45 thousand range. The more high-end audio specification greater profit margins, coupled with the different purchasing channels, profits can reach 50%. Most private cars will be re-decoration is beauty, spent 3000-5000 dollars is the norm and spend 10,000 yuan or more are not unusual. Such as automotive films, which use foreign genuine, costs only 88 yuan, but the market's offer is at 1,000 yuan -2 000 per month. "Vehicle modification bigger profits, including the replacement bumper, rear wing and other personalized settings to add, the less a car costs also have to decorate a few million." Vehicle-related accessories all with the price of follow up, such as ordinary cushion when combined with "car" word, 30-odd to sell more than 70 yuan. Even in the most basic automotive beauty business?? Car wash also lucrative: car wash price from 5 yuan, 10 yuan, 15 yuan to 25 per month. In fact, the cost of washing them only to 20% -30% profit margin is very high. Service vehicle maintenance beauty the high profits, the market big enough to make it a "target of public criticism."
I am Mp3 Player Manufacturers writer, reports some information about sunshades for cars , side window sunshade.
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