Who's hand to promote market development of China Window
It is undeniable that the market itself is a contradiction, but also precisely because of these problems, the market can be to the invisible hand to promote industry upgrading, and enterprises, businesses will have to constantly adapt to the upgrade market demand, so as to realize the brand transformation . Premier Wen Jiabao said that the economic situation in 2010, the most complex. Meanwhile, China's windows and doors market in 2010 is the most 'contradiction' of the year.
In the production and consumption on a set of data is worth our attention: China's urban construction and completed 500 million square meters per year, over 600 million square meters of rural buildings, public buildings up to 700 million square meters. 10% in accordance with doors, windows, 20%, add up the proportion of 30% annually in China alone more than 500 million square meters of windows and doors market. Doors and windows that the market demand in China for the more than 500 million square meters annually, equivalent to four European markets the use of windows and doors. Will remain 11% annual growth rate, China's doors in 2011 the market value would reach 195 billion yuan. However, the authorities said, the national real estate development company housing construction area of 3.196 billion square meters, up 12.8%, which means a lot of doors and windows Sell Will harness the township, the rural market channels to cover. Production capacity expansion and consumer demand does not match structural overcapacity in the market has become the most prominent contradictions.
In the industry chain, manufacturers are also very different mentality between. Since opening, with the economic recovery, coupled with public opinion regarding the 'order hot', 'Shortage' continued interest in topics such as market confidence, so many companies feel the arrival of a new round of economic boom. Ben Wang reporter saw and heard in various interviews are a powerful company confirmed that the phenomenon: the emerging new production line producing the increase, and Foshan, Yongkang , Country and so many doors enterprises inventories are at a historic low, even 'and waiting for production' situation. However, the dealer's situation is not optimistic: 'sales declined sharply compared with last year', 'the coldest period of market access', 'this market is difficult to do' and other words from time to time. In fact, the domestic media in the research also found that when the economic well-being index, manufacturers generally optimistic about the market pick up, but people Quedui not optimistic expectations in 2010, which is between the door and window industry marketing firms are very consistent contradiction.
Background fit with the market is the new corporate brand and business to promote the contradiction between the beginning to show. According to the survey, 'China's doors are' trademark Yongkang, the total number of brands increased year by year, which yields an annual growth rate proportional to the doors and windows. The business needs are diametrically opposed. The past, like the multi-brand management business, as little as 2-3 months, as many as more than 20 or even more. Ben Wang's recent survey found that the number of brands 'thin' has become the vendor of choice for many, even some leading businessmen have begun to transition from the many brands flight to quality, selecting the best, the strength to keep businesses generally agreed that the current 2-3 Brand is the most reasonable state. Thus, not only excess capacity, brand, like excess.
In addition, the recovery of foreign trade and international trade barriers, high-end products and low demand, the market return on high investment and low profits, scale and specificity, Management Multi-level flat with channels and deep, high-level personnel needs and rural workers, the social demand for energy saving and energy-intensive industries, etc., have become the main contradiction troubled industry.
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