Throw New Year Strategy "European School" was intended to eliminate no
Turbulent history of the 2005 competition is over, the cabinet industry is facing a more smoke in 2006, led
Brand
EU is making determined efforts have to send so.
Brand
Kitchen cabinet
Competition intensified
2005, the cabinet market surging, the cabinet began to enlarge and strengthen the brand, leading enterprises a more prominent position toward the cupboard "predators" embarked on a step;-name, small workshops gradually be eliminated.
And exit-name kitchen cabinets sadly different is the brand with the scale of the cabinet have, channels, services, brand influence, contrarian and on for a full range of market, brand development, engaged in a fierce rivalry.
It is understood that, leader
Military
Europe to send arrival of a campaign launched brand, introduced the best value in the new "shock 2005", a strong attack on Beijing and other major markets, introduction of image
Spokesperson
Increase the CCTV
Advertisement
Put in efforts to hold
Promotions
Activities, overseas export growth and so on, continue to strengthen the European School of brand, leading to further consolidate the status and highlights.
European faction will lead to a new pattern of competition
2005 Competitive symbolize year cabinet industry in 2006 will have a new pattern.
To gain an advantage and win the market leader brand in Europe to send dished out the "New Year Strategic Plan," started ahead of the cabinet industry, "the war of 2006."
It is understood that, as an area of 200,000 square meters in Europe sent Asia's largest garden-style cabinet manufacturing industrial park built in his headquarters in the Beijing branch of the production base is also fully operational in the second half of the EU to send the large-scale production thus more noticeable.
Opie has dished out the "New Year Strategic Plan."
European faction chairman Yaoliang Song said in an interview this year, imported from Germany automatic
Paint
Production lines, CNC machining center, full production early next year; the same time, the implementation of standardized mass production began. Europe to send through the end of each summary of consumer demand, such as doors, cabinets and other materials, body type, color, size classified, then the same material together by the same standards of production, that is the basis of scale production standardization, standardization of the large-scale basis, to further improve production efficiency, reduce production costs, making Europe to send products of better quality, prices are more affordable.
In addition, the EU sent this year will continue to strengthen the terminal building, continue to expand franchisee open more stores and to increase investment in CCTV's propaganda, and actively carry out various promotional activities and
Event marketing
And so on.
Fight products, services, fight, fight and, more fight brand industry
Industry that competition has entered the current cabinet stalemate embarked on the decisive stage, the cabinet business than
Corporate Strategy
Than the scale of strength, than the core competencies, than the products and services, brand and profit than than the control risk, who can become bigger and stronger, who can win the market.
Industry experts said the EU to send dished out "New Year Strategic Plan", a positive control production costs, increase brand awareness efforts, enterprises continue to strengthen the influence, on the one hand the upper hand, which will help win the market, on the other hand, started ahead of the cabinet industry, "the war of 2006," Opie This will speed up the market further survival of the fittest, a new pattern of competition for cabinet formation.
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