Makeup Brand: How to push the waves before the waves? – Make the market, color c
Century turbulent ups and downs staged the scene of the Make Battle of the brand, the vigorous "make-up brand" era began, big brands and small manufacturers; whether multinational or local companies; both industry veteran or a fledgling company start-ups; have set foot in the cosmetic , great "atmosphere of momentum from Wind." Dalian in 2002 when the show had a dozen brand exhibitors, magnificent and unprecedented, cosmetics market is "imminent."
2002 the market had only Shandong Red Earth, Street, the only color, color wizard magic, family race, color squares, color-color shows, color Shop, Di Lisha, Anita set, Bo Van Church, Tony You Ting poetry skin Nong's "triad" brand, the company's U2TO Avon brand, brand, etc. 20 cards pose several brands of blue cracks at the market, five years later "sort out the brand," sum up the past found that the brand of death death death , disappeared the decline of the conversions of delisting, in addition to blue card position the brand better operation, the fate of other brands are not good make-up market is not looking forward to the spring manufacturers, many brands have become martyrs died in the toddler stage, although some still see the shadow market is already struggling languishing at the edge of the edge of death. Later, several large power companies also launched cosmetics brand, to achieve the strategic business Investment Objectives, other harvest loss is losing money and no other good harvest. Why not make up the market
as was expected by the manufacturer as a new "gold" had become a sad to let producers abandon the bear to eat tasteless, For entry to the stop?
Cosmetic skin care brand to brand so why not have the development of faster speed? Guangzhou Guerlain's Ting Mei, Hangzhou, European Poetry Man, platinum L'Oreal, Shanghai's natural together, cleaning brands such as Alice, 2002 – 2007, unknown brand from the sale of the development to the present Jige Yi amount of brand already has wide influence has become the industry's "brand name" product, contrary not only failed to develop cosmetics brand has become the company's "burden", from the beginning involved in the production would not make any money has been losing money as business 1 Cor. Make-up brands that we all see the future as well make money, because in the end, "out" Where? Is "trapped" in the where are they?
Channels of the storm: Make Terminal store channels the brand most go to the main counter sales model. Marketing model adopted by the regional exclusive sales model, make-up of the source itself is subject to many limitations, proprietary channels Consumption Make the customer has little choice specialty channels, so make up shop early city can make money, but the post-maintenance and Service Began to lose money when this is why the vast majority of domestic production of color cosmetics brand company, main reason for not making money, is anyone able to break through channels to get help, who can quickly rise into the No. 1 brand group brand to profitability.
End brand cosmetics business if they can not advance over channels a firm foothold, would like to make sales as Shixian Taibai feelings on difficult roads of Shu sent as "impossible for the county," To make up the brand of "super-channel business "make a difference, we must look for financial strength and viability of ultra-strong operational experience with commercial distributors, and dealers of the company is strong, the brand, more stringent requirements on the margins, but also because manufacturers against their sales policy and give up Cooperation , To find strength, smaller more inexperienced "obedient" dealers, such cooperation is very tired late, because Proxy All things must rely on commercial manufacturers to support select early strength agent is not big money, early money was the worst may be too late relatively easy, which is a small profitable pre easier to be profitable relatively late tired, but they threw the manufacturers the choice of the latter. This is the focus on immediate results, which is most of the loss of most manufacturers lose money one of the main operation of the market is a profit distribution of the process, if the manufacturers can profit scientific and rational distribution of long-term development, at least a year to design the initial two-year distribution plan, the distribution of the medium-term plan three to five years, after long-term five-year plan, that is, change with the time of the marketing strategy and mobile and flexible sales policy!
Current operation of the local supermarkets channel makeup brands, these brands operate supermarkets channels allow manufacturers and distributors have been riding a tiger, a heart and burden for the operation of supermarkets channel distributors as complicated process, "high cost" does not make money, manufacturers have to support the dealers of human, material and financial resources to pay too much respect, are busy but it is not hard to make money.
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