On the international oil price roller coaster enterprise security market sales o
Only a year or so, the date with the international oil companies on a rollercoaster ride. Just EADS were mixed round of P & G, Li Bai, NICE other Japanese technology giant, has begun quietly cut prices in a terminal. Only because the international crude oil prices plummeted from more than 140 U.S. dollars a barrel to 50 dollars, the oil derivatives as the main raw material cost pressures on commodity suddenly reduce.
Earlier, oil derivatives as raw materials prices rose, on the edge of the industry struggled in the loss. Early July, the highest in the international crude oil on the node, the global cosmetic giant Procter & Gamble has finally stirred up the banner prices, announced the company textiles, hair care products, soap, hygiene products and other price increases ranging from 2% to 16% . Since then foreign investment triggered within enterprise Zhangshengyipian day.
Since then, the international crude oil prices in the financial crisis, all the way down until it fell on the 26th of 50 U.S. dollars / barrel, with only spent more than four months. Although P & G, Li Bai, NICE and other news company spokesman declined to comment directly on whether the proposed price cuts soon, but the supermarkets Cleaning Products Has taken the lead to promotions on behalf of the lower prices.
"Substantial price increases of industrial products only a few months, daily chemical giants are reluctant to price changes in the short term too, by the name of promotion disguised price cuts is the most appropriate way." Dealer in Guangzhou of a day, said intense day of competition, cost pressure is reduced, who would not cut prices hard to protect the site who.
Reporter wins best supermarket in Guangzhou that detergent promotional price cuts in full swing. P & G's "Ariel" 1.5 kilos 25% of the nominal dosage does not increase, "Tide" 1.7 kilos is also packed with 10% of incremental sales. Written for the white "scouring Pa" 1.5 kilos to maintain the original price of 17.8 yuan, but the package clearly marked discount 30% capacity.
Addition to washing powder, the sound of a shampoo is also down. P & G's "Rejoice" Shampoo retail price has been as low as 10 yuan, also comes with a number of flexible packaging products after trying. The King of Chinese medicine not only to send soap shampoo series, sending their toothbrush toothpaste. Blue Moon also has buy one get one glass of water great promotions.
"International crude oil prices fell more than 60% of listed companies on which to make profits increased substantially. This is the report of the company's third quarter results reflect the most obvious." GF Securities analyst said. According to one of the largest detergent brand, "odd strong" chemical manufacturers southerly (000737.SZ) reported third quarter results, 7 September net profit 19.68 million yuan, an increase of 66%. Although the Wind Chemical Industry explained a substantial increase in profits due to sales booming, but more companies report first quarter results, 1 to 3 months only 11.56 million yuan net profit, down 29%.
Experienced the crazy oil prices rose and fell, daily chemical industry deepened awareness of the industry reshuffle and product upgrades.
Liby by Olympic sponsors the opportunity to launch high-end detergent "scouring tyrant", P & G has sent the "Ariel" washing powder brand new machine washable push upgrades listed. Hand-washing liquid and the collar by the net started in Guangzhou Blue Moon, has introduced high-end liquid detergent products, has invested heavily to invite diving champion Guo endorsement. Blue Moon president Luo Qiuping said, according to AC Nielsen released the latest data, nearly a year to the mainstream of detergent washing powder, 20% growth in sales, but the liquid detergent Forum is an increase of 68%.
Day of a senior official said, the domestic detergent market domination washing powder, liquid detergent, but Europe and the United States already accounts for 30% and 80% of the market. "P & G has not set foot in the present detergent market will break through the domestic Japanese brand and product upgrading is an important direction."
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