Shantou, Guangdong toy exports record high in 2010, the four face pressure – chi
Benefit from the national macro-policy support, industry cluster effect and the outcome of brand building and other factors, the domestic sales of toys production base of important Shantou, Guangdong's toy exports buck the trend growth, exports of toys this year before the November nearly 500,000,000 U.S. dollars.
Shantou is the important production and sales base of toys and gifts. Chenghai city was the only Chinese Light Industry Lianhe Hui confer national "China Toys & Gifts City" title, the district a total of more than 3,000 toys business. Shantou, according to customs statistics, exports of this year before the November Shantou toy 490 million U.S. dollars, up 23.9%.
According to the Customs of Shantou, the second half of this year compared with the first half of customer orders Yi Yuan has increased, large-scale enterprise customers with a stable source, a strong R & D capability and constant upgrading of products, and toys are more optimistic about export prospects. However, toy exports next year will continue to face pressure in four areas:
First, the difficulty of trade barriers to increase exports. Since the outbreak of the financial crisis, more stringent regulation on the market in Europe and America, while other important markets of the ASEAN started to increase toy safety protection. The introduction of new regulations will likely lead to other ASEAN member countries and a new round of toy quality safety standard to follow, or will increase the difficulty of Shantou toy exports.
Second, appreciation of the RMB is still expected. Based on the more obvious signs of economic recovery in China, outside the expected appreciation of the yuan higher. At the same time, foreign investors generally reluctant to adopt Renminbi or other currency settlement, insisted in U.S. dollars, and not to join the floating exchange rate terms, so changes in the RMB exchange rate will remain the company can not avoid risks.
Third, the cost of substantial increase in corporate profit margins compressed. Recent including chemical fiber, cotton, plastic, metal and other toys, including raw materials to begin a new round of commodity market rally. The rapid rebound in the international crude oil prices, plastic and other petroleum products market prices continue to attach higher raw materials prices next year may still be greater volatility, increasing business risk.
Fourth, the external market demand is still sluggish. The world economy has shown signs of slow recovery, but continued to rise in Europe and the United States Shi Yelv to restrain consumer demand, on demand for toys and other necessities Fei weaker trend will continue, Shantou toy export growth in Europe and the U.S. continue to face barriers.
Customs officers have suggested that companies use less easy to use "Chenghai toys" collective marks, increase regional competition soft power; use of state to encourage independent innovation and technical transformation and other policy measures to accelerate the pace of technological innovation, improve product competitiveness. Meanwhile, the toy export enterprises should take the initiative through industry associations, relevant government authorities and other channels to understand information on regulations and standards of foreign toys, all kinds of technical barriers to trade should take early measures to improve product safety and environmental standards, the maximum level to avoid export risks.
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