New Year’s Day Promotion Appliance Stores And Consumers More Delighted
In the home appliance industry, the annual New Year’s Day the market has a double meaning: both last year’s season-ending war is a war starts the New Year, is very significant. New Year’s Day this year, due to holiday adjustment, “May 1” Golden Week canceled, so the supermarkets is heavily planted early on, try the 2008 opener. During the festival’s consumer electronics market in Beijing conducted a survey found that strong sales for stores to earn really pours.
New Year’s Day promotion, good fun
New Year holidays in just the past, home appliances sales into the “white hot.” This reporter learned that 64 large and medium stores won gold on the first day of sales 150 million yuan, Suning also realized the first day of sales growth of more than 300% year on year, of which computer, digital, mobile phones and other 3C products achieved 400% growth notebook computers, high-definition cameras, mobile phones and other high-end BI product is to achieve a 500% jump year over year growth. Clearly, the results have introduced a number of store-based promotion measures. It is reported that many businesses in the New Year’s Day promotion from December 29, 2007 the afternoon began.
From December 29, 2007 beginning at 6:00 p.m., Suning Beijing flagship store in the first force, and start the New Year’s Day promotion. In Suning, “New Year’s Electric Procurement” on color TV, stereo, CD, communication, digital, computer, small appliances, refrigerators, washing machines, air conditioners and other major category of new products, fine full debut at discounted prices, the highest discount rate of 50% . And New Year period, according to product type, price, consumers can receive a juice machine, mobile phones, LCD TV or the like. In order to usher in the New Year’s Day sales peak, nearly 100 million yuan Su Ning also additional promotional resources, while New Year’s Day open until midnight that day.
Year period, the country and throughout the United States launched the “Year Shopping Festival”, new products, specials, mainstream best-selling model in the procurement of stocking up to 50 billion, more than a million units a variety of special machines. Mobile phones, flat panel televisions, refrigerators, small appliances and many other categories none other than 30% of the average range, the maximum decrease of 60%, and the mainstream popular titles in marketing period every day special and gifts. In addition, GOME has also introduced value-added services to consumers who purchase air-conditioning, refrigerator, washing machine, kitchen, etc. over more than 1,000 yuan, 580 yuan worth of services donated Gold.
Following last year’s “11” is not set for 7 days after the closing of the record, medium and large Tower store in Beijing on December 29, 2007 4 days 4 night city started closing at night, while the other flagship store will be large and medium open until midnight. During the holiday season, putting in a lot of gifts large and medium, Fan Quan, such as the purchase over a certain amount donated 55 yuan -2.2 thousand dollars of gift cards, plus 1 per can also get sports bottle, order boxes, microwave ovens.
Heat up cold winter nights the night market
Since 2005 started the New Year Suning Appliance night market in Beijing has extended hours during the promotion has become the conventional supermarkets tactics. New Year’s Day this year, the appliance stores the night market again out of the home appliances, such as the country launched the United States in Beijing, “the more the more favorable the night” activities, Suning also on New Year’s day will focus on the stores open until midnight.
2007 23 points on December 31 evening, Beijing’s outdoor temperature of minus 5 degrees Celsius, five of the wind has not stopped, and medium and large tower shop hall of Beijing still gather a lot of customers have just finished goods Many people have expressed in it even out of the sweat. “I never expected the weather so cold, but there are still so many people to buy household appliances!” An aunt sighed shaking his head in front of the store. “Night of people have been so much?” Asked the help desk staff. “Now people are not more people more often, shop full of people. 14:00 after probably less.” Staff told reporters. At 2 o’clock on the January 1, 2008, when the reporter once again came to Beijing in large and medium sized tower when the shop was found, though less than three hours before the number, but traffic is still not worse than the day on weekdays.
“450 tickets for 500 yuan,” “shopping gifts Gold”, “Value of gift 1 +1” … … these promotions to consumers is not new, the reporter saw a lot of customers in the redemption area before pulsing.
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