Small Household Appliances Market In 2011 Will Exceed 500 000 000 000
From CCID Consulting’s latest data show that in 2006 China’s small household electrical appliances production reached 1.27497 billion units, exports of 925.11 million units, 80% of small household electrical appliances from China. In addition, since 2002, China’s output of small household electrical appliances industry has maintained over 10% growth. CCID Consulting predicts the next five years, small household appliance market in China will maintain around 8% growth rate ,2007-2011 for the overall market size will exceed 500 billion yuan.
CCID Consulting Co., Ltd. Research Center, the consumer electronics industry analyst Yang Songjiang, said: “China is the manufacturing center of small household appliances, electric kettles, electric coffee maker, food processing machine (juicer, mixer), heat a small class appliances, hair dryer, shaver and other small household appliances production has been first in the world. ”
2006, China’s small household electrical appliances market was 85.31 billion yuan total, up 14.1%. One class of about 81% of kitchen, household type accounted for about 15%, personal care accounted for about 4%. From the sales point of view, China’s increasing penetration of small home appliances, sales increased year after year.
In 2006, small household appliances market in the price of a few thousand electric pressure cooker, the million range hood, shaver a few thousand dollars. In this regard, Aucma business center company in Henan Jian-Qiang Wu, product manager, said small home appliances, compared with color TV, air conditioners, refrigerators and other traditional home appliances 5% -6% of the gross margin, gross margin is now small household electrical appliances remained at 20% -30% . U.S. from China, Suning Appliance stores the information also shows that small household electrical appliances have become a new profit growth point.
As for the small household electrical appliances market because such high profits, Yang Songjiang said: “The small household electrical appliances is relatively low due to technical content, the core components do not need to buy, manufacturers have bargaining power on the upper parts, together with abundant cheap labor in China resources, the relative has been fully competitive for many years for large household appliances, small household appliance industry results called thriving. ”
Yang Songjiang that, in 2007, the Chinese small home appliance industry will continue to maintain a rapid growth trend, the brand will become even more intense competition.
He further said: “The small household electrical appliances into people’s lives short time, yet not as large household appliances like to influence people’s lifestyles, most small appliances are not a necessity of life, but to improve grades and quality of life of products. Therefore, small household appliances enterprises needs to be more attention to customer detail changes to its products as customer needs evolve. At this stage, the brand of small household electrical appliances stimulate the enormous impact of products in the market because the brand positioning, which the impact of product pricing; the same time also affect the product brand marketing capabilities, consumers tend to choose brands, particularly in commodities does not fully understand, the high reputation of the brand is no doubt there will be better sales. In addition, the brand enterprises to expand to other industrial chain, a wide range of small household electrical appliances, with a strong brand influence, we can boldly enter the number of small household electrical appliances in the field at the same time. In this regard, Haier, Midea’s performance proved that the driving role of the brand. ”
Even if the Chinese home appliance brand standard and led the entire small household appliances market, but Samsung, Philips, Panasonic and other foreign manufacturers continue to occupy high-end products of small household appliances market. In this regard, Yang Songjiang cautioned: “In this case, small household electrical appliance enterprises in China should pay more attention stimulating effect of the brand. China’s lack of competitiveness of small home appliances brand, but also the lack of industry-standard, which will affect future large-scale growth, after-sales service has become a bottleneck restricting the development of small home appliances. These are the positive environment needed to solve the problem. ”
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