Cool-Mart for a new industry entrants how pricing is the key
Currently the mainland market to see the silicone sleeve is divided into several categories, 100 to 300 yuan a high-end, 30 yuan to 100 yuan are mid-range, in addition to some no-name, no brand goods all over the streets. Cool Mart’s silicone sleeve positioned at $ 18 to $ 30.
IPhone 3GS Accessories a vendor told reporters that he had done an experiment: the two were put on a very cheap phone $ 30 and $ 100 yuan silicone cover, let the air off the body, both of which protect the very mobile good. A digital flagship store official told reporters, high-priced products that are profiteering, “Silicone is not a very scarce and expensive raw materials can be said that a price of 100 yuan or more silicone sleeve, Cheap Ipad Accessories should be 100 % to 300% or even higher profits, while the channels, distributors in 30% of the profits. ”
However, as manufacturers of Mr. Fu that the gap is still high and some low-end products, such as mold different from the decision sets the appearance of fine silica level, and selection, colors, durability, etc., offers for higher quality and more advantage. Some design superior products, but also can prevent scratches and dust intrusion.
Whether earn earn less, in short, with the fixed apple, it profitable. These parts manufacturers this year, most attention is that when Apple introduced iPhone, iPad new. June 2010, Apple announced the sale of iPhone 4, the cool-Mart have been busy preparing clothes for the new phone, and less than 2 months, leather, silicone cover, full range of products such as a stent on the overall market. In addition, cool-Mart also plans to start large-scale distributor recruitment program, the implementation of distribution, service integration, started the company will not set up the threshold, but then will take the “horse race” in the form, according to the sales of the implementation of the elimination system.
“We do not think it is a vicious competition in the market, growth is still there.” Consignment by phone silicone sleeve through digital company in Shanghai, said an employee. Apple has its own three-year, five-year plan, as a parts supplier, should their be a win-win.
Processing your request, Please wait....
