The Rise Of National Brands, The Rapid Development Of China Hardware Sanitary Wa
It is understood that in order to tap the domestic metal ware industry, represented by more than ten years of effort, expanding the production scale, production capacity is rapidly increasing, present, national production taps more than 1,500 enterprises have annual sales of 100 billion yuan, annual exports increasing at a rate of 20%.
China’s domestic brands of faucets and other metal ware, including flush valves, shower, etc., to compare with the well-known international brands, domestic and foreign brand product or make compromises on price competition for the market price of domestic products is generally tens of dollars to a few hundred dollars between the price of foreign brands in general thousand dollars more than high-end market is still occupied by foreign brands, the brand makes the role of market segmentation and positioning is obvious.
Such as American Standard, Hansgrohe, Kohler, etc. With its brand to occupy the Chinese high-end taps big market, star hotels, high-level office buildings, apartment complexes all over the Exotic products. However, the international brands are also used in the domestic OEM form, namely the OEM processing, the international sights Chinese apparent human resource costs, the metal material cost advantages, and actively looking for in the domestic and international production in line with the requirements for OEM manufacturers, the Chinese people to pay a of labor to earn just a bit of processing fees. Therefore, the quality of Chinese brands are not inferior to foreign brands, but consumer awareness of people have not yet become rational.
In the international competition of the market, competition is often to drive the industry forward, from hardware sanitary ware market development point of view, the various brands to meet the competitive needs of design, materials, technology, and other requirements of the times and constantly enrich the connotation products.
From the design point of view, bathroom today will not only mean a cleaner, a part of the enjoyment of modern life, human form and function-oriented design has led contemporary bathroom products, development trend. More than just the water faucet or shower, etc. in the most elementary stage has passed, can people feel comfortable and enjoyable taps shower is a higher realm, for example, whether you are taking a bath when the shower water flow, whether there is a return to natural rain and the feeling is that constant temperature to regulate the handle is smooth, smooth, if not, we feel will be greatly reduced water, and our life are tedious.
The new features alone products, often because of inadequate eye-catching appearance, and in sales with minor inferior opponents, so taps, showers, etc. gradually from the design to highlight fashion, creating fashion, leading the fashion, compared with foreign countries, some foreign-led Brand with high degree of mechanization, adhere to a single eternal, but they fall short of mechanized mass with Chinese characteristics and the wisdom of a classic name products to survive in the market a few years, while the domestic brand is flourishing, inclusive , style diversification, from designing a comprehensive comparison of view, people and more fashion design.
From the materials perspective, tap materials are brass, bronze, alloy, stainless steel and other materials are generally well-known brands use brass material, the material is more pure authentic manufacturers, the general adoption of the national standard copper (GB1176-87 standard), copper content in general at 59% or more, than some small manufacturers hardware weigh up even heavier with a lower amount of lead, zinc, brass itself also has a bactericidal function, and the use of advanced technology to the production process of copper in the lead, cadmium and other precipitation, to not pollution of water resources, environmental protection effect.
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