Is your website creating a great first impression?
It is claimed that a website has just a fraction of a second to attract someone’s attention. According to Behavior & Information Technology, it takes less than 50 milliseconds for an Internet user to determine whether he likes a website. A great first impression is likely to increase the chances of someone visiting your website again. This is very important for Internet marketing as new clients often take several pieces of information away from their first glimpse of a website.
How to determine whether your website is making a great impression
Here are some tips that can help you understand whether your website is creating a great first impression:
Have a glance: If you’re designing an Internet marketing piece, then you should print a test copy. If you’re working on an online design piece such as website, then pull it up on your computer screen. Keep the test copy on the table or your computer turned on, and then leave the room. Look at a magazine or watch TV. Don’t think about the marketing piece at all. Then, have a glance on the piece again. You should try to look at it as though you are watching it for the first time. Then check whether you like it.
Check the design: Next, you should critically examine the graphic designing of the web page. This involves 5 elements – layout, white space, photos, color palette and rhythm. Examine each of these elements in context of the message you want to put across. You must think about these elements from your target’s perspective – what they like to see.
Ask clients to tell you their first impressions: This is the easiest way to determine whether your website is making a good first impression. You can also arrange telephonic conference with a good client and ask him to give his impression while you’re on the phone.
Check the loading time: Always remember that web pages that load quickly will encourage repeat visits. If your website doesn’t open quickly, then be sure that your visitors are gone. Therefore, check whether your website is opening within a reasonable amount of time.
Check the content: It is claimed that content is the king. So, check whether your website’s content is good or not. A visitor is likely to remain on the site only when he finds an excellent content in the web page.
Language: Go through your site’s content and check whether there are some language mistakes. Few mistakes can be normal but if there are lots of mistakes, then be sure that your blog will rejected by visitors.
Headlines: Check whether the titles of the contents are catchy. If the titles are catchy, then they are likely to catch the attention of your visitors.
A website is a great tool for Internet marketing and therefore it is important that your website makes a great first impression.
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