Web Designing for e-Commerce
E-Commerce websites are different from normal websites as they are built with a single purpose- to generate sales. Unlike normal websites or corporate websites, e-commerce sites focus everything on generating sales and this means a different type of web design. When developing e-commerce websites web designers need to consider various online selling principles and take into account different web designing aspects that are a must have in an e-Commerce website.
Most of us think that as long as a site is eye-catching, well organized and has the right combination of colors it is good for business but when you take a closer look at any thriving e-Commerce website you will see the difference.
In order to become successful an e-commerce website should follow the following selling principles:
- Provide the user with a satisfying experience during his online shopping.
- Provide adequate information on who owns the website and why they should be believed.
- The website must be easy to navigate, if it isn’t, the visitor will leave.
A good e-Commerce web design will guide the visitor to the right page in one click or two at the most. Navigation should be easy and simple and should provide the user with what he is looking for quickly. Unlike a single page sales letter site online shops offer a variety of products which means greater complexity in designing the website. In a single page sales letter site the web designer has to focus just on one click and so the website is designed accordingly. But online shops are a different game altogether. Top e-Commerce websites use a plethora of personalization technologies to improve user experience and determine the best collection of products to recommend to visitors. The use of personalization technologies plays a major role in determining the website design of an online shop. Amazon.com was the first to use such technology.
Layout also plays a crucial role in web designing of an e-commerce portal. One significant part is where the user’s eyes look first when they land on a web page. A lot of research has been done on this subject and most of them have showed that the first place to attract user attention is the middle left area. The centre of the page is the next most attention attracting area. Knowing these facts and incorporating them in the web design will help web designers create a walking path for users. This will make the online shop easier to use and generate sales.
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