Small Household Electrical Appliances Market Demand At 11.6 Million Units Of Spa
Home appliances market with the needs of up to 11.6 million units, 15% -30% profit margins, which make life electrical home appliances industry become one of the areas most attractive … …
Market demand for small household appliances in recent years Taiwan 1.16 billion
With the general improvement of living standards, the traditional life of electrical appliances market emergence of new changes: a group of about 90 years old and small appliances using face possible elimination of the urban life of electrical needs of consumers from traditional The pragmatic turn access doctrine.
According to the data show that the year 2007, sales of home appliances is estimated at nearly 100 billion, of which a small kitchen appliances in the leading position. Some experts predict that the market capacity in 2008 will be even more rapid expansion after. At present, are very optimistic about the capacity of domestic and international markets, foreign market demand in 2011 will reach 10 million units, the domestic demand in 2011 expected to reach 160 million units.
General European family of small electric appliances per household ownership of 37 pieces, while the average Chinese household holdings of small appliances is only 3-4, the economically more developed cities are not over 10, while the rural markets small appliances The popularity has just begun. From this perspective, China’s small household appliance market, the demand for space for a huge potential for growth are substantial. Small kitchen appliances in China last year, industry sales revenue, profit continued to increase stamina in 2008 is still strong, small appliance industry really shows the bright future of prosperity.
Who should seize the opportunity and who is the winner
According to incomplete statistics, China’s small household electrical appliances enterprises up to 35 100, but the real scale, with a certain strength of the enterprise is less than 3 40, the future pattern of home appliances market is basically not clear. Life (small) the huge market demand for household appliances, in addition to attracting Philips, Panasonic and other inroads into foreign brands, but also promote trade-led Galanz strong brands such as returning.
It is understood that, in 2005, Galanz Group determined to continue living appliances microwave ovens, air conditioning, after the third pillar of the industry, with microwave oven, “the world’s first channel,” and Glanz a good brand reputation overseas, rapidly building played a strong overseas marketing network, nearly 100% of average annual growth rate of the global market expansion, including oven, rice cooker, induction cooker and other product sales have reached world leading level.
“We have a good R & D and manufacturing base,” Glanz life Han Wei, general manager of electrical machine that “2008 is made in China Galanz electrical life force, the steamer from the pure gold Wang pot and other sprouts new class to the oven, induction cooker, electric kettle, rice cooker and other traditional small appliances, Galanz will ensure that the Chinese market and overseas market simultaneously supply. ”
Glanz: create new life electrical
Recent years, Glanz heavily into home appliances, electrical life conducted a comprehensive upgrade. Open to high-end boutique in technology research and development, the introduction of Japan, Korea and other countries in the international talent, increase independent research and development, innovation and technology investment, independently developed a series of top international standards, and conforms to consumer habits small household electrical appliances.
Galanz recently published in the life of electrical appliances new 2008, the first luxury product lineup, such as China’s first germinated rice cooking function of gold shoot electric pressure rice cooker series king for steaming food habits of Asian high-tech patents product of pure steam oven, roast duck with fruit, a new type of vertical drying oven fried tea and other products. According to reports, at present, Galanz life already have a rice cooker appliances, cooker, pure steam oven, toaster, electric kettle and other products independently developed, the core of large-scale manufacturing and related supporting capacity.
Han Wei said that in addition to vigorously promote product innovation and upgrading, Galanz live electrical marketing channels in the Chinese market and more diversified, large-scale e-commerce sites, mature TV shopping channels are likely to be to the Chinese consumer by the strong electrical transmission channels Galanz life. Industry that last year, pioneered by the electrical life Galanz “national home service”, but also for its expansion in China in 2008 laid a solid foundation channels.
I am China Hardware Suppliers writer, reports some information about slim light panel , transparent projection screens.
Processing your request, Please wait....
