Jeep History and Its Fifty Years of Experience

Who has not heard the word Jeep? It is a brand name that connotes adventure and riding a vehicle that is known to be the best. This brand name is known popularly by other names like Wrangler, Rubicon, Wagoneer, Cherokee and many more.

If you’re going to jog through memory lane, you’ll know that Jeep has been through a lot of wars. It was a four-by-four utility vehicles favored by the armed forces in World War II and it was such a huge success that after the war left the Philippines, whatever left over vehicles were soon converted into public utility vehicles that gave birth to the all-Filipino “jeepney.”

During the fifties, the Jeep Jambories was formally introduced to the market by people who were out to show what a nice vehicle it was and it was shown even among areas that weren’t affected by war. This time around, engineering innovation was involved and it paved the way to the release of seven models and the start of partnership between the company and the drivers.

During the 60’s, Jeep became synonymous with other driving purposes such as recreation, adventure right down to everyday utility. Around this time, there was already more innovation that assisted the release of an additional fourteen models. Soon, no one who had no Jeep needed one in their driveways, no matter the reason for its use.

During the 1970’s, Cherokee was released and this made a positive impression right down to the second decade of the 21st century, as a matter of fact, even until now, people still think that it was the best design of Jeep ever invented. By this time, the brand was already known worldwide and its status was due to its awards for the efficiency of its models. Six Cherokee models were released to the market by this time and it made a great impact to nations all over the world.

The 1980’s showed the world that what the previous Cherokee models had was much more improved with this decade’s release. It is also the decade wherein a set of “firsts” of Cherokee XJ was revolutionized and released to the market like the first compact four-door SUV, the first UniFrame and also the four-by-four system that is included with shift-on-the fly.

During the 1990’s, Cherokee ZJ already dominated the market in as far as on and off road applications is concerned. There was also the release of Wrangler TJ that comes with a revolutionary coil suspension and Grand Cherokee WJ which also dominated the SUV industry.

At present, the Jeep Wrangler Rubicon is seen as an iconic vehicle. It is considered to be one of the best among all the jeeps released in Jeep History and it has taken motorists by storm. There can also be the smaller version of this jeep, the Compass and Patriot.

Jeep history is part of the American tradition. In the United States, Jeep remain one of the more popular vehicles and there are a large number of manufacturers and retailers of Jeep accessories.

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