Leveraging a Social Intelligence Strategy to Drive Business
Social gaming and social commerce provides a unique opportunity for companies to understand their customers’ activities, behaviors and demographic profiles. Although many companies are conducting social or online media campaigns, not many actually have a social intelligence strategy to know how well those campaigns are working. The process of monitoring, collecting, and analyzing social data to inform business decisions is what social intelligence is all about. It attempts to bring a certain amount of logic to the endless number of tweets, comments, posts, and other social data.
Most companies have not really embraced social technologies and are still uncertain about doing so. With appropriate social intelligence strategies in place, companies can incorporate branding, business lead generation, quality customer service, and consumer insight. Social Intelligence involves three basic steps – monitoring social content, collecting and analyzing the content, and using the information to formulate a strategy.
Although companies may be monitoring the social media and collecting and analyzing the content, they are still unaware as to how to use the information to strategize their social media analytics effectively. And this is the most crucial aspect that needs to be addressed. Businesses need to realize that this information is incredibly valuable in growing their business and honing in on their target markets – what they do, what they like, etc., and the only roadblock to success is a failure to apply the social media rules. If you do not base your social media content on your social media intelligence, it is impossible to respond appropriately. A good strategy based on sound social media intelligence is what will drive you to your business goals. With a right strategy it is possible to understand, calculate, digest, and apply the social media information appropriately to ultimately drive business.
How does a social Intelligence strategy help?
Adopting a social intelligence strategy to drive business can have large benefits. With the right metrics in place, a company can be aware of when and where to start planning, who to target, and even which messages and conversations will have the best chance of resonating over time. It is usually found that companies who are trying to keep up with these emerging social interactions by monitoring what is being said about them online are unable to keep up with the huge amounts of data that is coming at them, or how to use the information.
y adopting the right social intelligence solutions, it becomes easy to track data across many social platforms and tap into the customer behavior insights trapped in the ever-expanding world of social media data. With a strategy that focuses on a broader marker for social commerce, it is possible to get valuable, actionable user insights on a real time basis.
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