Appliance Rental Appearance Can Bring Good News For The Home Appliance Industry?
Leasing industry in China is thriving rental housing only. I believe that there are two reasons: First, house prices high, many of the urban employment of people can not afford a short time and had to rent an apartment to live,
TV
Can not see,
Refrigerator
Can not, but the shelter is to have available; second start leasing a low risk-free. House millions of tenants only pay a few thousand dollars can deposit the house does not move away, homeowners do not worry.
Today,
Home Appliances
Manufacturing was tortured emaciated economic crisis, domestic appliance rental stores first, “state home” is a debut. “State House” is a collection of appliances, furniture, lighting, automotive, fitness equipment, healthcare equipment, children’s products,
Digital
Electronics, luxury products in nine categories of professional leasing companies, state companies play the slogan is “rent not sell, never sold”, mainly for wedding, new clothes, new home crowd, the floating population and the white-collar group rental and other consumer groups. The first model called the rental chain pioneered, especially in home appliances, digital electronics, luxury products such as rent to the rental market in China has brought new blood.
Then, appliance rental appliances business is not clear yet another inventory of new channel? Is not a financial crisis weakens the purchasing power of consumers new choices?
Deposit high risk use, no sense of belonging
In energy policy, advocacy, home appliances will increase energy efficiency ratio is bound to the appropriate level, coupled with the financial crisis, leading home appliance industry in China’s inventory of existing alarming, the current
Washing machine
Inventory close to 10 million units
Air conditioning
Trade existing stocks 15 million units, while
TV
The stock is hitting all time highs. How to consume these stocks? Manufacturers increased the price reduction efforts, and some even below cost fire sale, but consumers and unaffected, most still hold out. How to let them deal with both stocks, consumers are able to afford such appliances with a win-win situation? Rental appliances really are a good way?? Undeniably, this is a “dead freight” to “live money “The effective way to mobilize the community is a lot of idle assets, improve efficiency, maximize the value of an important channel. However, observers believe that leasing is still not suitable for home appliances in China, to promote and difficult to be very large, it is destined for a long period of time can not achieve the sought after by consumers heat.
Appliance rental is not optimistic for two reasons, first, the high deposit, use of risk, there is no sense of belonging. As the credit system in China is not perfect, appliance rental business must charge a certain amount of deposit to avoid business risks, it is understood, the domestic appliance rental business tentative deposit fee is about 80% of sales in home appliances, for example: a Consumer fancy a value of 10,000 yuan of LCD TVs, if can not afford, so too, he can not afford to hand over 8000 yuan deposit; the ability to pay the price for consumers, because consumer habits, by their more willing to spend money on home and not do any leasing procedures, rent home appliances, both face the unjustifiable, more off than buying trouble: not his own things, nor with the practical, if one bumps, but also do not know How much does a sum, or buying more peace of mind save trouble. Chinese people have a high sense of belonging, which is why we always say, “rent than to buy,” because only her own items, using them have a sense of security and belonging. Same money, but used “other people” thing, people are not quite willing to accept a psychological fact.
Bad economic environment, consumers and manufacturers also like very much treasure in the hands of cash flow, with a large amount of deposit on the rental business there, they are more willing to spend the money to do small-scale investment, such as purchase of new shares and so on, at least invest the money with money, hope, and on the rental business that is not only no interest, also with no personal feelings.
Information:
First domestic home appliance rental shops into a large spike
“To rent to rent” City “LOHAS” Love appliances rental
The rise of home appliance rental National
but the lack of regular
I am China Computer Parts writer, reports some information about angle finish nailer , pneumatic brad nailer.
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