Tianjin: Home Appliance Chain Shop Sprint “60” Mark
Around the city from downtown to the county, to large residential communities, the mainstream shop home appliance chain enterprises continued migration path, the number of stores has also been a record high. Following the breakthrough, “50” mark, the “11” front, the peak home appliance chain enterprises start another shop, to the “60” gateway efforts sprint.
Poised over a period of time, “11” front, the country will be in the U.S. market even opened three stores in Tianjin, Tianjin will be the total market volume to reach 30 stores. 1-6 months of this year, Gome (HK0493) the number of stores to 654. Among them, a city of 27, with 420 stores, two cities of 141, with 234 stores. Meanwhile, new entrants to the city of 8, added 67 stores, with a total business area of 2,450,000 square meters, up 10.5% compared with the end of the year.
And has been known for Suning sound up through this year. In recent weeks, the Tianjin market with Suning to open three new stores, resulting in the first 9 months the number of new stores up to 12. Suning Appliance (002024) announced the 2007 semiannual reports show that new entrants in the first half of 13 cities above the prefectural level, to open 71 chain stores. As of the end report, the company has been in the country for more than 103 prefecture-level city with 413 stores, chain stores area of 1,631,700 square meters, up 40.16 percent the previous year.
Present situation, “11” period, Tianjin, home appliance chain stores will reach 57, in a new record high. Industry insiders estimate that the next few months, the number of home appliance chain in Tianjin will continue to rise during the year will break through 60. Looking at the shop home appliances chain locus, is not no rules to follow. Since the second half of last year, the city’s six districts of the distribution chain stores saturated state, particularly South Tower, Hexi District, shopping district is typical: within 3 km radius, 5 hypermarkets. One, two stores are the size of 1 million square meters. Excessive competition in home appliance chain directly affects the profitability of a single shop. Thus, to state the United States, represented by chains Suning have fought in the surrounding counties around the city, looking for a broader market space. Since last year, home appliance chain enterprises have been completed and Wuqing, Jinghai, Dagang, Ninghe, Baodi layout and other neighboring counties, while continuing to strengthen efforts to penetrate the same city, established a flagship store, the standard stores, community stores, represented by multi-level store system. “11” front, Suning in Wah, two large residential communities have Meijiang distribution shop, shop strategy to further improve their communities.
Concern is that the market in Tianjin, medium and large appliances in the first half to open a new store without an original store has also been adjustments. The reason for involvement with the medium and large mergers and acquisitions are not without relevance. U.S. mergers and acquisitions from last year’s Paradise has been heard on the news Suning sized acquisitions. Earlier this year, medium and large appliances in Taiyuan, Chongqing and other areas Surrender of the shop, also took over from the Suning continue to operate. Although released after the announcement Suning to clarify this is just a normal rental property, not to take over large and medium, but rather to make the case complicated and confusing. Since then, the Soviet Union, culminating in the merger is a merger in the industry spread in large and medium Suning’s “Terms of the book.”
, However, that the “provisions of the book” the end to deny the parties let the matter rest. As of now, the smooth acquisition of large and medium Suning still suspense. Among them, the biggest obstacle to the country than the United States. Recently, Gome president Chen Xiao once again goes to the position: M medium and large is sooner or later. While Suning is an ambiguous attitude to express: Suning regarding the acquisition of medium and large, is still in the understanding and confidence-building process, not the latest developments. Launched in Beijing Dazhong Electronics, the current market in Beijing, more than 60 stores, and has maintained first place in market share. In the Tianjin market, there are eight large and medium stores. In any case, what course will enable medium and large GOME, Suning chain the two forces in the Beijing-Tianjin region contrast change significantly.
57 stores in what it means
The face of continued high number of home appliance chain, the industry pointed out that for ordinary consumers, shopping more convenient, more choice and leeway. For the upstream manufacturers concerned, it means higher distribution cost. Tianjin from a foreign brand official told reporters, “11” on the eve of the two major home appliance chain enterprises have new stores, at the same time upgrading of existing stores, stand production costs, all costs of locating fees surge. “We should come up with resources to support manufacturers ’11’ during the promotion, facing a high cost channel, multi-Who will ultimately pay the cost is not known.” The company responsible blunt Road.
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