Observation: health book market "unhealthy" insider – published books
Most of the first from a Xuanhu name, and then Package False experts, holding the last to find child care
Increasingly hot market of health books, often with a new "health concept" come out, goes hand in hand, however, are some authors have "fallen."
2008 8 months, because writing "drug-free, out of danger," the rage of Taiwan's "detoxification Godfather" Lam Kwong often, for breach of "Physician Law" and "health Food Management Law "was sentenced to 2 years and 6 months imprisonment; in 2009, for" Liu imperial doctor about health: two-thirds rule seven support "and fire up the imperial doctor LIU chapter, because of" illegal "arrest, Tanggu District, Tianjin May 20th court hearing was the case.
A good health to withstand the thoroughly tempered book, it concerns the livelihood of the people, must not order to meet the market overnight. So, how the health books baked? Reporter conducted a series of investigations.
Nine healthy adult is willing to book pocket
Recently, in a Network All voters surveyed, nine adults said they had purchased health books; of which more than 60% of the families have five or more health books; even those surveyed said home "books," more than 100, The average price of 25 yuan each calculation, their investment in health books, more than 2,500 yuan, not surprising that publishers are eyeing the "meat and potatoes." There are numerous books, the most people welcomed the "TCM" and "diet" categories. When a reporter to open "DangDang" and "Joyo" health books of Sell Pages found, "the most healthy way to eat", "seek medical attention as family doctors, the book has" other health books are posted on the "editor recommended", "sales list" so prominently.
More than half said they buy health books is "willing to understand any health-related information" really "real needs" only three percent. In reply to "buy the book will take into consideration the health factor" of this issue, respondents answer focused on "content useful," "well-known specialists," "reference to best-seller lists, purchase Ranking book" Three elections items. Buy books for the home, with 91.5% of consumers said they would "read all" or "dare to pick their own interest to see the chapter"; 63.6% of the people, "most did so," there are 32.3% of people "little man in the book says to do." The book is really healthy can have health consequences, and only 7.9% of consumers are given a positive response. All respondents also scientific, truthful, accurate, point to the health of the book now on the market rate, the final average score was 6.5 points (10 points), just after "pass line."
Baked inside the industry about
A best-selling health book what exactly is "refined" into it? Reporter interviewed engaged in book publishing industry for many years Mr. Tan. He told "Life Times" reporter, may be many consumers believe that the health of the book's baked process is this: the authority of an expert to write a professional in the field of books, binding and publishing by the publishers to enter the bookshop sales. "In fact, the market's health book, published more than 90% of the private sector plan, but because they do not call number, we can only re-commissioned the Press." Tam said, now we are targeting this market, not just professional publishers, some literary, artistic, Electronic Press has also played a health book out, "you know, these publishers may not in medical editing, How can they do to check the contents of the book?" Book people have to do is to plan a spectacular title, and then find a non-famous so-called "experts", the placement of a number of "bluffing" the title be packaged, and then quickly speed "save" the book, the whole process may not take a week.
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