Ls Air Conditioning: With Leading Solutions And Customer Peer
Ltd. Marketing Director Mr. Liu Yanbin
LS Air Conditioning HVAC HC360 HC Network Refrigeration Industry Channel July 21, 2006, 240 million yuan investment in the expansion of the LS music star air-conditioning system (Shandong) Chengyang District factory completion ceremony was held. This is the 2003 LS Group LS-owned factories in China after the air conditioning is another major step. In 1997, LS officially enter the Chinese air-conditioning Central air conditioning The market for ten years, LS air conditioning with “always accompanied with the customer” development philosophy, was widely recognized Chinese users, the market keeps on expanding sales offices are also extended from the initial 8 to the current 26. As the strength of competitors in the field of central air conditioning, LS air conditioning product development strategy? The face of evolving world of competitive landscape, LS air conditioning will react? Recently, LS Music Star air-conditioning system (Shandong) Co., Ltd. Mr. Liu Yanbin, director of marketing network of editors HC accepted the interview.
HC Network: LS 2006, a new production base in Qingdao air conditioning completed capacity expansion means that market growth, compared with previous years, your company’s market performance has been kind of development?
Liu Yanbin: sole proprietorship in 2003 after achieving, LS central air-conditioning in the Chinese market has also ushered in a more rapid period of development, industrial restructuring in the Group completed, LS air conditioning have also started a new pursuit. Market demand for high-speed growth needs the support of production, LS original factory air conditioning plant was a joint venture side, early construction of the plant, small scale, irrational, no longer able to meet the needs of modern production. Expansion of the factory moved to Chengyang district is considering for expanding Chinese market. Qingdao Chengyang of newly developed industrial base in the north, is adjacent to Qingdao Port Logistics to land. The new production base covers an area of 200 acres, the factory production increased by 2 times than the roughness, after completion of the new plant, LS air conditioning product areas from expanding to the absorption chiller centrifugal chillers, screw chillers, GHP, AHU, FCU and other areas of refrigeration and air conditioning, full line production system formed.
Built the new factory to improve production efficiency, but also to enhance the competitiveness of their products. LS air conditioning market performance in 2006 than in 2005 has increased quite remarkably, with sales growth of 60% or more. The establishment of new factories in China not only means that LS Group, central air-conditioning market, confidence in long-term development; mean increased productivity and market expansion, but also illustrates the influence of LS air conditioning brand continues to expand and our customers air conditioning products and services on the LS the full confidence of .
HC network: With the rapid economic development and people’s living standards, growing market demand for central air conditioning, as the industry, what do you think China’s central air-conditioning market growth and competition?
Liu Yanbin: For any business, China’s sustained rapid economic growth is desirable in the market behind. For many foreign-funded enterprises, China has not only brought about the evolution of overseas markets, market size and profit growth in the new space, but has become a necessary business conditions for a sustainable future. The rapid real estate development, macroeconomic growth, population change in attitudes, lifestyles and living, are driving the demand for central air-conditioning market. Central air-conditioning market volume growth is the inevitable trend of development of the industry, and with the environment changes, the market demand is also constantly changing. The product, the lithium bromide chiller may be in greater demand last year, and this year growth in electricity demand for air conditioning may also be higher next year, there are many online market development, the overall size and demand is certainly growing.
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