Both Opportunities And Challenges Semiconductor Lighting Urgent Reason
At the national energy saving Environmental protection To promote Energy Saving Lamp Policies stimulated with a short 7-8 years, the country LED Lighting business from the initial 100, to 2,000 now. Such rapid growth, China’s LED lighting really so good to do it? In Financial Under crisis, LED business will go from here? With questions, I interviewed the semiconductor lighting industry leaders??? Ground on the photoelectric Co., Ltd., Dongguan, Managing Director Mr. Huang Guanzhi.
Increasingly competitive LED lighting lack of “big”
Author: Has hundreds of billions of market share as the industry, the current status of LED lighting industry, how?
Guan Zhi Huang: LED lighting looks beautiful, but the real but difficult to do. There are now more than 2,000 companies are doing LED lighting market is also rising rapidly, these enterprises mainly involved in mid-stream products are the main industries, including packaging of foreign OEM products occupy over 80% have market power or high profile The little LED brand. For example, in Dongguan, LED lighting production enterprises have dozens, but has its own core technology, intellectual property rights of enterprises are not many. Due diligence on the photoelectric mastered the core technology, “Diligence on the brand” has been gradually recognized by the industry, over 85% market reputation in this field are leading. But the industry is concerned, LED lighting industry has not yet formed a strong core competitiveness. Ground share ” ” sense of responsibility, willing to regulate and promote the development of LED industry efforts.
With increasingly fierce competition, LED lighting industry will inevitably be faced with “survival of the fittest.” At present, LED lighting and decorative lighting industry has been more intense market competition, functional lighting market, the competition has also been simmering, and outdoor lighting products indoor competition in the market Esen commenced. As the financial crisis, in the past mainly trade-oriented SMEs have also recruit competent personnel for the domestic market, competition for network resources. Now many businesses have focused on the domestic competition, which is a change in the market.
Lack of self-developed replication copy rife products
Author: Currently, LED lighting industry, what are the main problem, it should be done?
Guan Zhi Huang: Specifically, the current domestic LED lighting problems: First, more than decorative lighting products, lighting products less functional. To have more Lawn , Buried lights, contour lights, lighting, landscape lights, and lighting products with high technical requirements, “quit.” Second, copy the copy products and more small independent R & D products. Products are not personalized, not leading products. Third, many low-power products, high-power product less. Such as high-power lamp, square lamp, tunnel light is still relatively small. In addition, the end-user lack of knowledge on the LED on the LED light source compared the advantages of the traditional understanding is not enough; many enterprises light weight products Sell On marketing investment is inadequate; marketing model similar lack of brand awareness, product no difference, not the main product positioning, the core competitiveness of enterprises have become inadequate, the industry has not yet formed a competitive advantage in the leader, they need to LED lighting enterprises through competition by “shuffling” in order to better growth.
Author: LED lighting is not the more energy the better, how to grasp the degree of energy conservation?
Guan Zhi Huang: LED lighting on many people know there are a misunderstanding: that the more energy the better. In fact, enterprises in the LED lighting applications, not one-sided pursuit of energy-saving rate, excessive pursuit of energy conservation will certainly affect the effect of light intensity. More common market LED lighting can save 30% to 40% energy saving products of our company better, up to 60%. To note that emphasis on energy savings alone, could seriously affect the overall performance and quality products, there are some misunderstandings over the pursuit of energy conservation can also be said to be a trap. May be counter-productive, if improperly installed, in practice, not for saving the expense brightness.
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