View From The American Dairy Milk Brand Credit Rebuilding Strategy For Enterpris
Good business reputation and product quality is Dairy products The steadfastness of the industry. This year Two During the public’s attention is still focused on domestic Dairy Consumer market, although the matter has been half a year, but security is still hanging in the dairy people heart.
Production and business activities of enterprises of all enterprises have to rely on the intangible assets to be honest. For today’s China Dairy For, in order to Wu Qi brand this double-edged sword, in order to win the market, milk enterprises must change their focus on market only neglect the practice of corporate integrity. No matter how much market pressure, milk more difficult to obtain, must be tightly clutching the product quality, especially for safety-oriented quality Food Manufacturing and processing enterprises, it is the cornerstone to ensure their long-term development, Heilongjiang American Dairy is the integrity of its own attitude and made a good example. March 16, 2009, from the “2007-2008 ‘Trustworthy Enterprise'” From the General Assembly to recognize the good news, American Dairy was awarded the 2007-2008 National 10 “Trustworthy Enterprise” s 1.
“Trustworthy Enterprise” assessment is authorized by the State Council SAIC among enterprises in the country of a credit event, in accordance with uniform standards and processes, on the voluntary participation of business credit to fulfill the contract to conduct evaluation, assessment, and the required business awarded the “good credit” title and an activity to be publicized.
40 years of constant pursuit for quality diligently to make flying crane business integrity, fair competition as an important part of corporate culture, and strive to promote the integrity of corporate culture, with suppliers and vendors to establish good credit Cooperation Relations, and create a fair market environment for credit, the honorary title was not only an American Dairy Group, a recognition, but also a spur, American Dairy, said the group will recognize as an opportunity to accelerate development, persist in innovation, integrity management, the Heilongjiang and the country’s economic development and make new contributions.
American Dairy to strengthen self-discipline to build with integrity Food Safety Dam, known as the domestic dairy production companies in the business of rapid development, has been actively fulfill our social responsibility to honesty as the soul of enterprise development. Accumulated a good many years of market reputation is a flying crane revealed a high degree of integrity for business knowledge and attention. Key brands of credit quality in its products, while the quality of protection is derived from the internal culture and the production mechanism of a double guarantee. To this end, the credit from the Qiqihar brands based on quality, extraordinary attention to corporate culture, pay close attention to product quality as the brand flying crane the most concern since its inception.
Food is, food to safety as the major. Food Safety Matters of public health and safety, business integrity and development of the industry, the government’s credibility and reputation, social stability and harmony, as the people most concerned about, the most direct and practical interests. The key problem is that dairy milk, and flying crane with its own response to the high standards that ensure that all dairy farm enterprises felt the thorny issue of the industry chain. American Dairy is the first to recognize the “world to those who have milk,” milk and make great efforts to make one of the few dairy companies, has been investing heavily in building very large ranch in international standardization. Dairy products with more than 280 R & D personnel with a down in the environment is superior, consistent with the growth of dairy Zhalong Nature Reserve in Qiqihar, a new type of milk in mind a set up base?? In line with international standards Demonstration Ranch. At the same time, the face of the production process of the pollution problems that may arise, American Dairy to pharmaceutical industry standards for the introduction of clean GMP30 10,000 plant to produce pharmaceutical standards set far higher than their national food safety requirements specification. Flying crane their actions proved that business for the product quality strictly controlled at the efforts made and the food industry as a heavy sense of responsibility, but also makes the American Dairy core competitiveness of enterprises have increased dramatically. The credit crisis
source of products is the blind pursuit of growth companies, to ignore the fundamental value of honesty in the business and ignore the corporate social responsibility. Dairy enterprises must have honesty as the lifeline of enterprise development, throughout the industry value chain has to take strong measures to ensure that every aspect of the standard management, and credit management. The market always changing, and increasingly rational consumers pay not only the commitment to the standards as a failure of the dairy enterprise from the crisis, see their lack of success of the dairy enterprise was the revitalization of the dairy market, and healthy breast industry ecosystem for the industry as a whole create a good example. Enterprises were run for milk, dairy and workshop is underpinned by the sharp eyes and thin consumer considerations. American Dairy adhere to the concept of credit management, market competition, no matter how high the development of goals, how much cost pressure, the complexity of the industrial chain links, are definitely not safe for short-and relaxation products. Enterprises can only focus on the construction of credibility invincible. Consumer spending was to restore the confidence of the dairy products, the Chinese dairy industry will usher in the spring of hope.
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