When Will China Be Able To Enter The Luxury Jewelry Age (figure) 2
Founded in 1893, for example, has a century long history of Mikimoto enjoys a perfect product and superior technology in the world. 115-year flood in the history, from the continuous pursuit of a breakthrough, adhere to combine professionalism, craftsmanship and originality, although the operator is the popular pearl products, but because of its brand influence, when pearl jewelry in the Chinese market is occupied by the enemy To spread the goods when the product sales of Mikimoto pearl jewelry has been one of the international forefront of widespread political celebrities, movie stars and society ladies of favor, and all this success stems from its founder Mikimoto? Fortunately, Gil, “the woman in the world all with pearl dress up and spreading of pearl arts to every corner of the world, “the sincere ideal, and perseverance of the century Mikimoto brand extension.
When we find there is no strategic vision of an entrepreneur, the concept of brand, content is still a lack of understanding, then the production of its most high-priced brand products will be reduced to ordinary products foil. Can be said that ideas and concepts determine the future path of China’s jewelry brand. Only by changing the ideas and concepts, hard look at the importance of brand, Chinese jewelry brand can not be “luxury goods” dumped.
Today, many luxury brands (including jewelry brand) has not only attention to China’s mainland cities and coastal open city line, in the maintenance of high-end positioning and brand image, the Chinese market contains huge potential and economic benefits to them invariably the second and third tier cities into their territory expansion. Maybe one day Cartier, Dior, Omega and other luxury goods manufacturers, president, general manager came to China again and to visit these cities, Chinese jewelry brand you want to stand up I am afraid it is too late.
How to create a luxury Road
China does not lack of culture, not lack of technology or lack of raw materials; However, China is missing jewelry culture, lack of history, lack of marketing, but the lack of original design.
As China’s domestic high-end jewelry brand jewelry president of Streptococcus thermophilus in the acceptance of TTF “Fashion Jewelry” magazine said in an interview, in addition to the core factors of thought and ideas, the Chinese jewelry brand in the culture of mining, marketing techniques and design ideas on the vulnerable to become Chinese jewelry into the present to stop international, into a luxury brand of stumbling blocks. Jewelry as unique, rare, exotic features such as non-necessities, entrepreneurs in the brand, the government should attach importance to these aspects and effectiveness of implementation. Real luxury jewelry brand, is recognized by national consumers with long-term vitality of the brand, she has a cultural connotation, design and manufacturing technology, management talent, the basic elements of marketing, focus on the most advanced technology, the most harmonious product aesthetics, as well as personalized content and the quality of humanity.
For a being into the world’s largest luxury goods market, and the Chinese are eager to have their own local luxury brands. Whether or commercial interests stand in terms of national dignity, people are looking forward to this desire to achieve, but the sooner the better. Jewellery consumption the next few years one of the fastest growing products, creation of local high-end brands as soon as possible is even more urgent look. Jewelry brands, as many entrepreneurs, how to seize the opportunity in a good environment to build the brand, and constantly open up international markets, enhance the brand’s international status, to create a local jewelry luxury international brands, as everyone needs discussion.
Confirm their native culture
First we talk about culture. Culture is the foundation of a country, but also the soul of the brand. Brands need to culture, from a number of international luxury brand development history, we can find a brand culture to reflect the comprehensive strength has a very important role.
Founded in 1879 Bvlgari jewelry, because of their outstanding cultural characteristics and for the world and pursue careers. In the early 20th century, when Europe and the United States jewelry industry are obsessed with French culture and style of the time, Bulgari on the pioneering use of Greek and Roman classical cultural elements, together with the Italian manufacturing exquisite art created Bvlgari products unique cultural style. It is with color art of streamer-lovers, the glitz, alternate interpretation of fashion and elegance, so that in a short time was able to come to the fore in a number of brands to become the world’s few, and always maintained the exquisite craftsmanship and unique style of traditional culture, one jeweler.
In China, this is also the pioneer, despite the overall consumer attitudes and level of China is not high, and the Worship of thinking seriously affected, but still there are companies dare to affirm China’s traditional culture, and international recognition for this purpose. Such as TTF jewelry, founded in 2002, locate and maintain high-end and original young jewelry company in eight years of development, finally, with its superb craftsmanship and innovative design, and promotion of traditional Chinese culture obtained the world’s most famous Jewellery & Watch Fair?? International Watch and Jewellery Show in Basel, Switzerland nod, well into the Hall 2 and with Tiffany, Bvlgari, Hai Winston and other international leading manufacturers to the audience in the same field.
Adhere to the fundamental design
As we all know, a successful luxury brand, and he has strong design strength are inseparable. Good brand inception is to manufacture the best products, founder of the creation of brand, they will put all the time, effort and money into product research and development of original design and manufacture of the above.
Boucheron’s creation came from the age of 28 designers Boucheron. The Bvlgari two sons of its founder Suodiliao are keen on making gemstone jewelry, jewelry production in order to design the essence of color, originality, using a variety of different colors to mix and match gems to make jewelry The colored stones produced rounded soft feel, Bvlgari has developed in the manufacture of round convex cutting popular Oriental law to replace the multiple round convex gem stones cutting surface. This was the trend of European and American tradition of jewelry, this can be a great impact of innovation.
In addition, such as Cartier jewelry, in its third generation of family Louis? Joseph’s efforts, Cartier gathered a lot of famous jewelry designers and skilled craftsmen to make the design unique ornaments are a card to reflect the harmony Asian style. The Cartier Culture – Global Brand Network – the soul of the design at that time not only invited to the home of Charles? Jie library as he created a world-class jewelry, to an outstanding female designer is Jenny? Miss Du Sang for their dedication out the “Puma”-type classic jewelry styles.
I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as bronze planters , square flower pot.
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