Why shop to "get together"? – Coca-Cola, Pepsi-Cola – Food Industry –
Coke said, it is equivalent to that Coca-Cola And Pepsi, two music has been a fierce battle, the two sides have been hot this is not tired, endless benefit; On Milk That Mengniu and Yili, and fighting each other, the Chinese milk market became dominated by the Mongolian steppe milk; say Spirit , That is Maotai, Wuliangye, and the two compete for the potential Yijijuechen by the high price of other wines are far distanced, growth for the industry's two top Chinese liquor brands.
You often hear people say, or their often blurted out that some "couple Edition," but women and children Safe buzzwords: "There is paradise in heaven, there are Suzhou and Hangzhou", "heaven dragon meat, ground donkey "" Mercedes, take the BMW, "you listen to a new mean? When you go shopping when there found a very interesting phenomenon, as long as you have seen a McDonald's Fast-food restaurants, walking distance will be found in the McDonald's across from a Kentucky Fried Chicken; If you go to B & Q to buy building materials, and certainly will encounter French specialist outdoor sports shop?? "Decathlon."
So why are many shops there are 22, they are not worried about his own business was snatched it? In the U.S., there is a wide spread the story, saying that there are two brothers in the same street all opened a face to face Clothing Shop, but outsiders did not know the two stores compete with each other, to fight it, today, a dozen half price, another hit Sizhe; played to stir up, the competition between consumers that clams, mussels, are to benefit a; The end result of competition is keeping it to flow into others fields, no losers, only winners, all into their own side pockets. In Shanghai, I often went to the office with several colleagues in a nearby public pot chicken lunch Chongqing, Chongqing, although the spicy chicken pot of public health of God, however, are likely to be lit for a long time to eat, eat something , also some botheration, on to the next door to the soup, a soup shop, not only a change of taste, but also over and over again Firelight, a long time to form a habit of two shifts in food stores, and later, there One day, a colleague to one of the shop's kitchen Jia Cai, who came back to tell you a secret, the original two stores are linked, from the outside are two shops, in fact, the two stores is the same boss's.
If you shopped in Sichuan Road in Shanghai, you will find tens of meters, but interval, we can see a Daphne and Aokang's shop, a street can have five or six stores, you may ask , and so many different shops, not the duplication it? Together we imagine, if the same street, not far apart on the same time there are two or more of the same brand of store, you think? If you want to join these stores, you will think of the brand is very atmospheric, very strong, able (continued sent a letter to the contents of web page) to allow dealers to make money, otherwise, would not have so many shops in the same time; If you go shopping, simply is to spend every few steps to see the same sign, you would have thought that this enterprise is very strength of the brand is certainly big. Starbucks The path to victory is focused on intensive shop, set up the company image, cultivate consumer demand, shop in the same situation facing the street there are many, both in the business but had surprisingly good.
Many brands to follow in this walk, follow the business district to go the supermarket Rosen, Wong Lo Kat Follow the hot pot restaurants go; wonderful persons walking along the hotel; hole in the pit to go along with the hotel; upscale Evian water, followed by high-end place to go; bars to go along with secondary schools; soup kitchen, walk along the hospital; books to go along with optical shops. Moreover, in the real estate field, there have been similar, villas and tourist destination along with golf course go along with the general residential hospitals, parks, schools go.
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