Cn Domain Name Sought
Recently, in order to recover the domain name
States United States Electrical re-focus of media attention. Recently, the reporter domain name during construction of household electrical appliance enterprises survey found that in the CN domain name registration tide swept to the country the United States,
Suning , Three large and medium Home appliance chain Appliance store sales represented very different strategy for enterprise network domain, should vary.
GOME: foresight, which can act in the CN domain name registration tide, Gome’s most active, take the “can note on the Notes, to pursue the chase,” the domain name protection strategy. Lost in the event of guomei.com the same time, countries the United States in the CN domain name protection can be called prophetic. In 2003, Gome is not only a matter of course to its trademark “gome” letter combinations of CN domain names into her arms, but also the Chinese Pinyin “guomei” all the relevant CN domain name registration, forming a tight circle of brand protection. Today, the State sued the U.S. go to war court, the intention is to live on a domain name reverted other people’s last name, to build a comprehensive network of domain name protection.
Suning: brand supremacy, CN first in the domain name protection, Suning Appliance and Gome same can be said. Suning to the “brand supremacy, CN first” domain name protection. It begins in 1998, “suning.com.cn” first to register, then in 2003 to “suning.cn” income, the first to build the CN from the comprehensive protection system; At the same time, Suning in turn includes “Suning” “Suning Appliance,” including Chinese general website domain name and all won, built an online tight defense system, domain name protection can be said is way too tight.
Large and medium: doors wide open, worrying situation and national beauty greatly, Suning’s leak compared to medium and large electrical appliances CN domain name registration worrying. Currently, only registered medium and large electrical appliances have “dzelec.com” a domain name, this should be representative of medium and large electrical appliances “dzelec.com.cn” domain name has not yet been registered. According to our domain name registration management organization China Internet Network Information Center (CNNIC) show that the query system, “dzelec.cn” has been registered by, medium and large electrical inevitable “nor that this large and medium sized” embarrassing situation.
Industry analysis, Gome, Suning two giants of the domain name appliances such great importance to Dominate sales market with its ambitions are not unrelated. It is reported that Gome spent 500 million this year, open the flagship store in the country. 51 on the eve of super stores settled in Beijing, claimed the second revolution, and shouted, “The country is a beautiful place there can be no other home appliances chain stores”, aimed against the number one brand in home appliances sales market. Meanwhile, Suning Appliance, announced on May 1 in Jiangsu Province before the 10 new stores opened, thoroughly complete market network layout, Jiangsu Province. Class enterprises selling brand, apparently as Gome and Suning thorough understanding of this truth, the network’s rapid economic development in China today, with its own brand name in a timely manner related to the CN into the sects is to prevent the loss of effective means of brand resources. Having experienced. COM domain names registered by the development process, the new round of cybersquatting is bound to repeat itself in the CN domain name. At present, some foresight of the multinational corporations have launched a comprehensive localization strategy domain, fully registered CN domain name and build a well-protected area. For domestic brands, the rapid expansion at the same time, it should be aware of the CN domain name is essential to strengthen the CN domain name has been related to brand building and brand-building move for the urgent protection.
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