Second wave "of home appliances to the countryside" is service firms o
By the Ministry of Commerce, the Ministry of Finance to promote the "
Home Appliances Countryside "project in 2009 was given a deeper meaning. Macroeconomic regulation and control, solid industrial upgrading, restructuring of domestic enterprises three factors are invariably point to boost rural consumption to expand domestic demand, led. Have experts analyze the first Second wave "appliances to the countryside" list of public Bouilhou attention by the outside world, which will affect the scheduled seating appliance industry in the future pattern of two to three years. More importantly, the perfect after-sales service system, developing the rural market has become the consensus of manufacturers .
TV : CRT-based tablet weight increase Recently, the Commerce Department said China's "home appliances to the countryside" television program and as a result include all the Chinese brands, including Skyworth,
TCL , Hisense, Haier, Konka, Changhong, a total of 12 models of 142 projects, accounting for 108 CRT TV to 21 inches / 25 inches / 29 inches mainly
LCD TV Accounted for 34 to 19 inches / 22 inches / 26-inch main LCD TVs accounted for about 25% of the overall project. CRT (tube) TVs price of 656 yuan from 21 inches to 29 inches of 1,999 yuan, 19-inch LCD TV from 999 to 26 yuan to 1,999 yuan.
Konka reporter learned from its "home appliances the countryside" to complete the overall layout has taken the lead, there T21TK827, P25TK828, SP29BM828 other 13 CRT TV, LC26ES30B, LC22ES61B two LCD TVs. Hisense television, the Hisense R & D team of 15 specialized R & D TV all successful. TV project bidding, including Leroy brands, including TCL, paragraph 30 products winning TV is TV in winning the largest number of enterprises. Changhong has several successful television products this section, "home appliances to the countryside" project.
Ice wash: But in a weak participation of foreign brands
The tender, companies bid a total of 155 household appliances, including washing machine manufacturers 47,
Refrigerator Factory 50, 22 freezers and other manufacturers. Washing machine tender results, a total of 35 products shortlisted companies, including Panasonic, Siemens, Whirlpool, Sanyo and other high-end foreign brands have been tenacious. But the tender result, foreign brands is relatively weak situation. And the first round of successful products, the new bid "appliances to the countryside," the pilot of the product prices generally lower, Haier, duck and other brands include various
Washing Machine Successful, and the prices are within the control of the 2,000 yuan. But while price is low, but look at various manufacturers of products launched, has taken into account the characteristics of rural markets.
In product functionality, can still find some refinement to Meiling consideration, in this solid foundation, Meiling also energy-saving, wide-voltage start, -10 ring temperature and other personalized features start to the Among the specially designed products.
Order to better meet the "rural life", according to Yung-Sheng refrigerator responsible person, the winning products can not only meet the national standard in 187V-242V voltage range of the normal start, but also particularly to low voltage start voltage down to 175V, to ensure that voltage instability in rural areas can still work properly when the refrigerator.
Phone : Were configured for different groups
The "home appliances to the countryside," the scope of the project will be expanded to 12 provinces and autonomous regions, as mobile phones last year of the project results are satisfactory, and thus attract more enterprises to participate in the bidding. Finally,
Nokia , Motorola, Samsung, Haier, Huawei and 17 brands total 168 phones product successful, Changhong and other local industrial giants victory, made mobile phones more than the total number of Bacheng bid, which bid 15 Changhong cell phone models, successful rate 100%, a winning one of the largest number of domestic mobile phones. Products from the appearance, design, function, especially suitable for rural consumers.
Haier mobile phone in the first round of the "home appliances to the countryside" to get a good reputation and a huge market for this product even more successful with 15, including both SMS King series, there are dual card dual standby Series , also Chinese color series.
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