Home Appliance Chain “enclosure” More “crazy”
States United States 8 to 10 this year to open stores
Suning Will be expanded to nine stores, appliance stores in Nantong city will reach 10 this year may come home
“Enclosure” is close to “crazy”
Circle in the home appliance chain, the number one country the United States is no one dare not underestimate opponents, but Nantong China before the United States at the opening of some rhetoric let us bear in mind one.
States United States made it clear that this year will be in Nantong city and six counties out of a 8-10 store, with half of the time occupied by 4 percent share of the consumer electronics market. For
Competition Opponents, the state share of the United States can rob is tough to estimate how many things but expansion is completely possible.
Gome not hide the face of the “hegemony” Declaration, “eternal enemy” How willing to give up Suning. Nantong, Wuxi, in charge of a large market general manager of Suning GONG, said Su Ning this year, will continue to shop in Nantong, a specific plan is not entered in the past Tongzhou, such as the East two county-level city to open a store each in Nantong City District to open the two stores, if conditions permit, does not rule out the possibility of opening more stores. Thus, to the end of the year in Nantong Suning stores will have at least 9, in number and national trend to rival the United States and form. It is worth mentioning that while back Suning Nan Avenue store to move the news travels were numerous, the current store has determined not to leave, and will increase investment into the upgrading of Su Ning at Nantong
Flagship store . Although several other electrical businesses
not so much action, but not idle. Wenfeng Electric has just opened in Mai Ke Long city two stores, and immediately after the sixth floor of the World, home appliance stores were re-
Decoration . Removal of Yongle in the urban area has never ceased,
Five Star This year at the district’s expansion will continue.
Qiangdi Pan is fighting for channel
Appliances circle are saying jargon is called “channel is king,” meaning one who has mastered
Sell Channel, who can control the upstream firm. Even
Locks The rise of the channel structure has undergone a fundamental change, and now Gome, Suning, Yongle, the five-star chain, represented by household appliances accounted for 40% share in circulation, and increasing every year, home appliance chain is becoming a major household appliances market
Marketing Phenomenon, or even the mainstay.
In fierce competition, Appliance Retail Profits had fallen below 5% alone, “Daomaidaomai”, channel operators can enjoy a better life. However, there is another profitable business channel approach is through large-scale harmonization of procurement, get rebates from suppliers. Rebate channel business has become the survival and development of the most important
Capital . Larger purchases, the more rebate available. In order to extend the scale of procurement, it must achieve greater sales, to achieve greater sales, it must open more stores. Conversely, the more stores, the greater the sales volume, and the upstream manufacturers and suppliers, the more heavy weights of negotiations, their control can be stronger.
Exerted pressure on foreign Hu Shi
Domestic home appliance chain “enclosure” sped up, on the one hand is to scale operation by enhancing their market position; the other hand, strong foreign retailers will move into China, but also forced the giant to speed up domestic chains to strengthen their power.
2004 11 month, China fully opened up to foreign
Retail , Although in 2005 no foreign incursions into the Chinese home appliance retailers, but by 2006, with the
Best Buy (BestBuy) for the representatives of foreign home appliance retailers deployed, the existing competitive landscape will undoubtedly be changed. Recently, an unconfirmed rumor hit the entire domestic appliance industry, the world’s largest consumer electronics retail chain Best Buy interested in buying
Five Star Stake, while China Paradise stakeholders has admitted that the introduction of strategic
Investment And Package
Including Best Buy, including contact with a number of foreign giants. Once the home appliance chain industry currently ranks third or fourth of the five-star Paradise takeover, foreign giants will suddenly have a huge sales network, Gome, Suning and so form a direct threat.
I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as making air fresheners , refillable aerosol can.
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