Three Leading Chinese Home Appliances Haier Transition
When Financial Crisis strikes, we can more clearly see the Chinese home appliance industry now and in the future, we will be more clear to the Chinese home appliance industry, which in the end kept the short-legged and missing?
As the development of China’s most mature and most competitive home appliance industry, its development and is based on the foundation of a strong manufacturing sector and from large-scale expansion. As the global consumer appliance industry with great power status, the Chinese home appliance industry as a global manufacturing power and the status of a more robust, stronger competitiveness.
Chinese home appliance industry as a banner, Haier and the Chinese home appliance industry relationships can be simply summarized in a sentence: witness and promote the development of China’s home appliance manufacturing, upgrading and transformation. 1
Guangdong Foshan appliances such peer evaluation.
History of a quality management launched
Year, as in Qingdao, Shandong, a medium-sized
Refrigerator Production factory, Haier refrigerator failed to shatter the moves of quality, fully opened a Chinese home appliance industry, “Strengthening quality management, enhance the production process,” the new off.
In the same year, the Chinese appliance manufacturing industry remained at the simple assembly, due to the lack of management tools and technological level, in China is “poor quality and unstable,” a synonym.
Haier opened the first big-screen transformation of Chinese manufacturing to quality control as the entry point, through a series of management tools, process level, system innovation and other measures to fully promote from assembly to manufacturing, from manufacturing to high-quality manufacturing a series of changes.
The trade, then this transformation Haier, most critically, through its own actions, as in China to achieve industrial upgrading and opened a turning point for the next 20 years, or even longer, in China reflects Self-strength, and laid a solid foundation.
Quality eventually become the cornerstone of a new round of development in China to achieve the most powerful driving force, quality and management, Chinese appliance maker also actively carried out the manufacturing process, cost control, reduced losses, represented by the series of transformation and upgrading the road. Quality management in the pursuit of the path, then the never-ending. Either from the current quality of life for enterprise development initiated changes to the quality of China was awarded the top prize?? National Quality Management Award, and with Chinese-made brand, full implementation of the international expansion path, Haier along the way, all the way never limit to adhere to the challenges of quality management and the pursuit of the infinite.
Innovative idea to bring the new space industry
Based manufacturing industry, and actively explore and extend the field of quality management of links and, through the latter part of the product line to home delivery, installation and use guide
Service Rapid reaction established the institutionalization of a series of links, and to ideas and innovation as the guidance, the quality of Haier’s innovative ideas from the middle part of the downstream manufacturing
Sell Service Links of expansion, resulting in the late 90s of last century, promoted in China’s second upgrade and transformation.
Home appliances factory in China’s rapidly improve the quality of the passing rate at the same time, product operation and use of improper because service problems caused by frequent, this also caused confusion in China’s secondary. Is advancing with the times, improve service levels, or adhere to the original idea, do a good job within the factory’s quality, ignore the off market sale of part of quality management?
Haier household electrical appliance enterprises in China take the lead standard universal service system and management approach, through the establishment of sales and service network all over the country and the implementation of “move troops and horses, forage first” strategy, each to set up sales network in before you build a service network, which will be a series of standardized service concept, means and methods to promote the implementation of parts.
Reporter noted that the continued implementation of the Haier wholehearted service process, but also further promote the products of Haier R & D in the upstream and midstream sectors of the development of new manufacturing ideas.
I am an expert from China Computer Parts, usually analyzes all kind of industries situation, such as chain pipe wrench , adjustable ratcheting wrench.
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